CRO Manager (m/f/d)

About the Job

Are you passionate about turning insights into action and driving meaningful user experiences? We’re looking for a hands-on CRO Manager to lead the charge on optimizing our websites through data-driven experimentation.

In this role, you'll take ownership of the full A/B testing lifecycle—bringing fresh ideas to the table, executing impactful tests, analyzing results, and documenting learnings that fuel continuous improvement. You'll work side by side with designers, content writers and developers to uncover what works, what doesn’t, and why.

You’ll also contribute to competitor and funnel analysis, helping us better understand where users drop off and how we compare in the market. This is a great opportunity for someone who thrives on collaboration, loves digging into data, and enjoys seeing their work directly impact user journeys and business outcomes.

This is what you'll do

• Own the full A/B testing lifecycle: ideation, setup, execution, analysis, and documentation
• Collaborate closely with design, content, and IT teams to implement test ideas efficiently
• Write clear user stories and technical tasks for developers, with defined success criteria
• Own and maintain the analytics setup across multiple websites
• Perform funnel and competitor analysis to inform testing opportunities
• Use web analytics tools to generate actionable insights and prioritize test ideas
• Draw actionable insights from test results and create a library of documented learnings
• Prioritize and run tests that contribute to conversion improvements and business growth

This is what you’ve got

• Experience in CRO, digital experimentation, or performance marketing
• Hands-on experience with A/B testing tools (e.g., Google Optimize, Optimizely) and tag management systems (e.g., Google Tag Manager, Matomo)
• Strong understanding of web analytics and user behavior metrics
• Analytical mindset with the ability to turn data into clear, testable ideas
• Comfortable writing technical specs or user stories for development teams
• Detail-oriented, conscientious, and confident in making decisions
• Excellent collaboration and communication skills
• Fluent in English; German is a plus