Regional Marketing Manager

Introduction

Main Responsibilities – Regional Activation & Market Execution

The Regional Marketing Communications Manager is responsible for the regional activation of Megger’s marketing strategy, ensuring that marketing activities contribute to commercial funnel generation, brand visibility, and regional marketing KPIs in line with agreed strategy and budgets.

The role focuses on four core areas of regional marketing execution.

The Megger office is located in Aachen. A hybrid working arrangement may be agreed with the selected candidate, depending on business needs and mutual agreement.

Your Tasks

Event Management
End-to-end planning, coordination, and execution of regional events aligned with Megger’s marketing strategy and commercial priorities.

This includes

Trade shows and exhibitions
Industry seminars and technical events
Megger Days
Distributor and partner events
Technical webinars (native or in cooperation with partners)
Responsibilities include end to end event planning, coordination with internal stakeholders and partners, management of event KPIs, and post-event reporting to ensure activities contribute to lead generation and opportunity funnel.

Channel Partner Marketing (Co-Op Programmes)
Generation, activation, and monitoring of marketing activities executed jointly with channel partners and distributors.

These partner marketing initiatives may include

Sponsorships
Co-exhibiting at events
Visibility on partner websites or platforms
Co-branded literature and promotional assets
Videos and webinars
Media packs
Promotional merchandising
Other partner marketing initiatives agreed within co-op programmes
The role ensures partner activities align with regional strategy and channel needs, acting as a liaison with partners and distributors while monitoring performance and results to reach Megger business needs.

Regional Market Activation
Localisation and activation of central marketing campaigns within the region, as well as development and execution of targeted regional initiatives, and other activities designed to increase brand awareness, reach, and relevance within the

region

Reporting, KPI Management & Regional Coordination
The role contributes to the delivery of regional marketing KPIs by

Monitoring marketing activity performance and ROI
Providing regular reporting on regional marketing activity and results
Supporting regional marketing KPI tracking and corrective actions where required
Coordinating with central marketing teams and commercial stakeholders to ensure alignment with strategy and budgets
Your Profile

Technical Skills / Knowledge / Qualifications

Hands-on experience in end-to-end event management, including trade shows, seminars, and partner events
Experience in B2B marketing campaigns and regional marketing activation
Experience working with channel partners and distributor marketing programmes
Experience operating within a KPI-driven and data-driven marketing environment
Ability to generate, track, and report marketing funnel performance and campaign ROI
Experience coordinating regional marketing campaigns and initiatives aligned with global strategy
Strong ability to analyse campaign and event performance and provide structured reporting
Ability to work effectively within defined marketing strategies, structures, and budgets
Strong written and verbal communication skills
Language Requirements

Native-level proficiency in German
Professional proficiency in English (written and spoken)
Soft Skills

Strong communication and stakeholder management skills
Proactive and solution-oriented mindset
Adaptability in dynamic market environments
Problem-solving and analytical thinking
Organised and able to manage multiple initiatives simultaneously
Cultural awareness and ability to work across international teams
Collaborative mindset and ability to work with internal teams, partners, and agencies
Note: Digital & Social Media Scope

Digital marketing infrastructure, website management, and social media channel management are handled by a central marketing team and not regionally. Regional Marketing Managers may provide regional inputs or content where required; however, publishing, channel management, and performance tracking of digital platforms remain the responsibility of the central team.

The role therefore focuses on regional activation, partner engagement, and event execution, rather than central marketing production or digital platform management.

Benefits

Structured onboarding during your orientation phase
We priorities the individual development of your professional and personal strengths with excellent training, continuous learning, and professional career development opportunities
Challenging tasks in a system-relevant industry, freedom of organization and decision-making as well as a high degree of personal responsibility, working in an international and innovative environment
Competitive remuneration, variable bonus payments, company pension scheme, private accident insurance
Additional information

About Megger

With a rich history spanning over 130 years, Megger is a well-established company renowned in the electrical testing and measurement industry. Our dedication to precision, reliability, and safety has earned us a distinguished reputation, making us a trusted partner for professionals and organisations in need of dependable electrical testing and measurement, including monitoring solutions.

We serve a wide array of industries, spanning utilities, manufacturing, maintenance, renewable energy, heavy industry, transportation, and more. At Megger, our extensive product and service offerings encompass a broad spectrum of applications, addressing critical electrical measurements. These include insulation resistance testing, ground resistance testing, a comprehensive range of dielectric testing, advanced transformer diagnostics, DGA (Dissolved Gas Analysis), partial discharge analysis, cable fault locating and diagnostics, Smart Grid testing, and much more

Sounds like your next career move?

Please apply via the contact form below or via the link: Karriere

As we operate in an international environment and collaborate with global stakeholders, the initial screening process is conducted in English. Therefore, please submit your CV in English
In case of any questions, please contact us directly via

Standort

Disrupted Cloud, Berlin