Senior Digital Sales & Marketing Manager (m/f/d)

Digital Platform | Focus on Sports & Entertainment

Shape the Future of Immersive Customer Experiences

L1VE GmbH is a fast-growing media and technology company redefining how audiences experience sports, music and entertainment. With cutting-edge 12K, 3D and 360° streaming technology and a global portfolio of premium rights, we bring live events to life in an authentic and immersive way across all leading VR platforms.

As Senior Digital Sales & Marketing Manager , you will drive revenue growth and scale sales performance across European markets on our digital platform. You will own the entire sales funnel end-to-end and work closely with Marketing, which drives awareness, while you focus on conversion, revenue and scalable sales performance across European markets.

Tasks

Your Role

You are a digitally driven growth leader with a strong commercial mindset and hands-on experience in performance marketing and digital revenue generation. You take full ownership of the digital customer journey – from lead generation to conversion – and build scalable, data-driven marketing and sales engines across multiple markets.

You combine strategic thinking with operational excellence and thrive in environments where measurable revenue impact is the ultimate success metric.

Key Responsibilities

• Full ownership of the digital acquisition and sales funnel, from traffic generation to conversion
• Execution of a scalable digital sales and performance marketing strategy across European markets
• Driving revenue growth, conversion rates in close collaboration with Sales and Product teams
• Managing and optimizing paid media channels (SEO, SEA, Paid Social, Display, Retargeting) with clear ROI accountability
• Designing and optimizing high-performing digital funnels, landing pages, and nurturing journeys
• Identifying, segmenting, and targeting high-value customer audiences within sports and entertainment
• Monitoring, analyzing, and optimizing key KPIs such as CAC, CPL, ROAS, conversion rates, and revenue performance
• Managing external agencies and technology partners to ensure scalable growth

Requirements

• Min. 5 years of experience in digital performance marketing and digital sales of paid content (subscriptions, PPV, ticketing, or similar), ideally within sports or entertainment
• Proven track record of driving measurable revenue growth across European markets
• Strong expertise in managing digital acquisition channels and optimizing full-funnel performance
• Highly data-driven working style with clear revenue and ROI accountability
• Strong commercial mindset with hands-on execution capabilities
• Experience of taking ownership of digital revenue streams
• Willingness to travel up to 25%
• Fluent in English and German

Benefits

• The opportunity to help shape a digital platform that is transforming the future of immersive media experiences
• A senior, high-impact role with real ownership and influence on company growth
• An interdisciplinary, ambitious and collaborative team environment
• Hybrid working model, flexible hours and modern tools
• A culture that values performance, accountability, innovation and bold ideas

Join Our Team

Become part of L1VE and take ownership of scaling our digital sales performance across Europe. If you are driven by results, motivated by growth and excited to build something impactful in sports and entertainment, we look forward to hearing from you.