CRM Manager - Lifecycle & Engagement (m/f/d)

Your Impact

7NXT is the group behind some of Europe’s leading health and wellness apps - Gymondo, 7Mind, Buddyfit and Preneo. Across our brands, we combine behavioral science, great content and personal motivation to create digital experiences that help millions to build healthier routines through movement, mindfulness and nutrition.

We’re looking for a CRM Manager (m/f/d) who thrives in high-volume B2C environments, understands subscription dynamics and knows how to build habit-forming lifecycle journeys that convert, engage and retain users at scale.

Your Mission

As part of our CRM Team, you will design and optimize end-to-end lifecycle experiences across multiple brands and markets.

• Build, launch and optimise lifecycle campaigns across email, push, in-app and web
• Operate confidently within Braze, using advanced segmentation, journey orchestration and structured testing
• Improve early-lifecycle performance through onboarding, activation, trial conversion and reactivation flows
• Apply behavioural principles to increase engagement and reduce early drop-off
• Identify commercial opportunities through experimentation and data-driven analysis
• Collaborate cross-functionally with Creative, Analytics and Market teams to deliver high-quality, timely lifecycle communication
• Translate insights into clear, actionable improvements that drive both engagement and revenue

Your Story

You bring a strong mix of technical CRM skills, analytical thinking and user empathy.

• Deep hands-on experience with Braze (certification or clearly demonstrated advanced expertise)

  • Braze Certified Marketer
  • Braze Certified Digital Strategist
  • Braze Certified Practitioner

• Proven track record in B2C mobile apps, ideally with large user funnels and fast CRM velocity

• Experience in subscription models and free-to-paid lifecycle strategies

• Familiarity with high-intensity activation approaches (e.g. frequent early touchpoints, strong value framing, conversion-driven communication) as used by top subscription apps

• A habit-building mindset: you think in triggers, routines and motivation loops

• Analytical and experimentation-driven, with the ability to interpret lifecycle data and turn insights into action

• Strong communication instincts and the ability to craft clear, motivating messages (supported by creative resources when needed)

Nice to have:

• Experience applying behavioural science to lifecycle design
• Exposure to pricing, paywall, or offer testing
• Experience working across multiple European markets or languages

Why Join 7NXT

• Work across several well-known European consumer brands with significant reach
• High degree of ownership within CRM, supported by specialists across marketing
• A mission-driven environment focused on helping people build healthier routines
• A collaborative team culture,short decision cycles and space to experiment

Our Benefits - Just for You

Success requires positive energy. That's why we ensure the right conditions are in place - physically, mentally, and within the team:

• 30 days of vacation per year
• 2 additional days off: December 24 (Christmas Eve) and December 31 (New Year's Eve) are officially recognized as paid holidays.
• Hybrid working model (3 days in the office, 2 days working from home)
• 4 weeks of work from abroad per year
• A free Urban Sports Club M membership & access to Nilo Health for mental health and personal development
• Free access to our digital wellbeing products (7Mind & Gymondo)
• Monthly mobility budget of €30 via Navit
• Family-friendly benefits: childcare costs & sick days for children
• The office classics: fruit & vegetable basket, muesli & yogurt (also vegan), drinks & snacks
• A wide range of opportunities for personal growth and development - including a €1,000 annual training budget
• Four-legged colleagues are welcome in our pet-friendly office!

Come as you are

We welcome what makes you unique.
At 7NXT, Gymondo and 7Mind, we believe in diversity, openness and team spirit. No matter which gender you identify with, whether you have a disability, what your neurotype is, where you come from, what you believe in or how you love - you are welcome here.

Don't meet all the criteria? No problem. If you would like to shape the future of health & well-being with us, we look forward to receiving your application.

Do you need a more accessible application process or do you have questions about the procedure? Write to us and we'll find a way.