B2B Event Marketing Manager (f/m/d)

Short Description

SPREAD builds AI-powered software that helps leading manufacturers like BMW, Mercedes-Benz, Volkswagen, Bosch, and Rheinmetall master the complexity of software-defined products. Our Engineering Intelligence Platform turns disconnected technical data into usable insights, enabling engineering teams to bring products to market faster, more cost-effectively, and with higher quality.
Recognized with the SPARK AI Innovation Award (Handelsblatt and McKinsey, 2024) and listed among LinkedIn’s Top Startups DACH, SPREAD is one of Europe’s fastest-growing AI companies.

Role
As an Event Marketing Manager, you deliver pipeline outcomes by running the execution engine behind our field marketing program. You take ownership from brief to wrap up across trade fairs, executive roundtables, customer workshops, webinars, and invite-only dinners. You ensure every event has a clear objective, a well-run attendee journey, and measurable impact.
This role is built for progression. As you master execution, you take on bigger ownership in the field marketing motion, including event portfolio planning, ABM plays, messaging, and program design. Over time, you can grow into a full Field Marketing scope.

Your Mission

• Own end-to-end event execution, including project plans, timelines, budgets and forecasts, vendor sourcing and negotiation, logistics, on-site leadership, and post-event wrap-up.

• Apply event-as-a-product discipline with a clear objective, ICP, and audience definition, experience design, communications plan, and measurable outcome for every event.

• Partner with Account Executives, SDRs, and the Value Realization team to align on account priorities, meeting targets, lead capture, and follow-up SLAs.

• Build the operational backbone using playbooks, checklists, run-of-show templates, and a repeatable process that scales across multiple events in parallel.

• Coordinate promotion and the attendee journey with Content, Brand, and Digital, covering invites, landing pages, email sequences, reminders, and day-of communications.

• Run measurement and reporting through campaign setup in CRM and marketing automation, pipeline influence tracking, post-mortems, and recommendations to improve ROI.

• Manage assets and merchandise, including booth inventory, shipping, signage, swag, and partner collateral.
  

What success looks like in the first 6 to 12 months

• Events ship on time, on budget, and with a consistently premium experience aligned to the SPREAD brand.

• Clear visibility into performance across attendance, meetings set, influenced pipeline, and qualitative account impact.

• A reliable operating system where stakeholders know the process and execution does not depend on heroics.

Your Experience

• 3+ years in B2B event management or field marketing with heavy event ownership, ideally in SaaS, industrial tech, or other complex B2B environments.

• Proven ownership of full event cycles across formats, including trade fairs plus smaller executive formats.

• Strong project management. You structure work, manage dependencies, and stay calm when things change.

• Commercial mindset with budget ownership, vendor negotiation, and comfort making trade-offs.

• Pipeline thinking. You partner with Sales and set up lead capture and follow-up workflows.

• Tooling confidence with spreadsheets, event platforms, and CRM or marketing automation such as HubSpot or Salesforce. Bonus points for Figma.

• Fluent English plus at least B2 German. Berlin-based, happy to be hands-on on-site.

Nice to have

• Experience marketing to manufacturing, automotive, machinery, or defense audiences, or other engineering-heavy buyers.

• Sharp eye for design and brand consistency in physical spaces such as booths, signage, and decks.

• Comfort hosting executives, moderating, managing run-of-show, handling speakers, and managing stakeholders.

• Light copywriting skills. You do not need to be a brand writer, but you can craft clear, conversion-focused invites.

Why SPREAD?

• Work on Agentic Engineering Intelligence and Product Twins that help leading manufacturers master software-defined complexity.

• High ownership and measurable impact. You work closely with Sales, Marketing, and leadership, and you see your events translate into pipeline and relationships.

• Fast-growth environment with clear feedback, strong talent density, and a real progression path into a broader Field Marketing scope.

• Strong overall package with attractive compensation, an annual learning budget, and workation options.

• Mobility and wellbeing support through a Deutschlandticket mobility budget and an Urban Sports partnership.

• Time off and flexibility with 30 vacation days and one paid volunteering day per year.

• In-office perks including lunch provided three times per week.

Contact

Dmytro İefymenko
[email protected]

SPREAD AI
Köpenicker Str. 40c | 10179 Berlin

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About us

SPREAD is pioneering Agentic Engineering Intelligence . Our low-code platform transforms fragmented hardware and software product data into dynamic Product Twins , creating an AI-ready knowledge base that powers smarter decisions and automation across the entire product lifecycle.
At the heart of our technology lies the world’s first Universal Engineering Information Model (EIN) — a semantic framework that connects domain-specific and lifecycle data into a federated Engineering Intelligence Graph , continuously evolving over time. This foundation enables specialized AI agents to execute tasks like compliance checks, dependency analysis, and specification generation — seamlessly integrated into the tools engineers already use.
The impact is tangible: companies using SPREAD achieve up to 10x faster time-to-market , 50% lower lifecycle costs , and significantly higher product quality .
Industry leaders such as Volkswagen, Mercedes-Benz, BMW, Audi, Rheinmetall , and others rely on SPREAD to build the next generation of software-defined products.
Headquartered in Berlin, SPREAD delivers enterprise-grade security (ISO 27001 & TISAX), full GDPR compliance , and flexible deployment options — in the cloud or on-premises.

Our Vision
The future of engineering is data-driven and agentic . We make product data the most accessible, intuitive, and impactful resource in engineering — so that engineers can unleash their full creativity and drive innovation at scale.

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