Head of Growth (Berlin, hybrid)

A little about us

• AI-native design: Kittl is becoming the AI-native, operating system for creative businesses. We give small brands the creative firepower to look credible and get from idea to launch-ready, with no agency and no design team
• Rapid growth: 11 million users since 2022
• Diverse team: 120+ people from 30+ countries, with offices in Berlin and Düsseldorf and teammates working remotely
• Truly product-led company: Engineers, Product Managers and Designers sit at the core of what we build
• Strong backing: Raised ~$50M, led by IVP with Left Lane Capital and Speedinvest. IVP has also backed Figma, Slack, and Dropbox

Learn more:

Tasks

Your role at Kittl

Kittl has millions of users and is moving fast into AI. Our next big bet is small product-based businesses. You'll own growth end to end, lead about 30 people across acquisition, product marketing, brand and design, and turn every channel into one plan. You've scaled growth before, you make bold bets, and you're still hands-on. You'll report to our CEO, Nicolas Heymann.

What you'll do ️

• Small-business growth: Own the plan to win small product-based businesses, from positioning and channels to onboarding and pricing tests with Product
• One growth plan: Connect acquisition, product marketing, brand and content into one picture. Decide the few big bets that matter and what we stop
• Lead leads: Lead the team's leads, hire the specialists we're missing and raise everyone's bar
• Hands-on: Do the analysis, write the test plan and read the results yourself. Ship fast, learn fast
• Targets and budget: Own growth targets and the marketing budget, and make CAC, payback and conversion visible to everyone
• AI-native: Use AI in everything you and your team do, and make Kittl show up where our customers now search: inside AI assistants

Requirements

What you'll need ✅️

• You've done this before: You've led growth across several channels at a self-serve, SMB or prosumer scale-up, and you can show what changed because of you. This is a senior role, so a proven track record matters
• Still hands-on: You work in the data yourself and design experiments that move numbers
• Bold judgement: You make big bets, explain them clearly and hold a direction under pressure, and you change course when the data says so
• Leadership: You've led managers or a multi-discipline team and made them better
• AI-native: AI is part of how you work every day, not a side experiment
• Cross-functional: You work as a peer with Product, Engineering and Data, and you bring the customer's voice into every decision

Nice to have

• Experience in creative tools, e-commerce, print-on-demand or the creator economy
• Product or founder experience, including launching something from zero to one

Interview process ️

• Intro call with your recruiter (30 min)
• Interview with Nicolas, our CEO (60 min)
• Case study: a growth plan for small product-based businesses, presented to Nicolas, our CPO and our Product Marketing Lead (90 min)
• Meet the team: growth and marketing leads (45 min)
• Bar Raiser interview (45 min)

You'll do well here if

• You pick up problems nobody assigned you. If something's broken and no one has stepped up, you're the person who does
• You'd rather make the call and adjust than wait until you're certain. Speed is how we win
• You want to own a domain deeply enough that people rely on your judgement in it, whether or not you manage anyone
• You'll argue for your position and commit fully when the call goes the other way
• You care about details other people would call excessive. We hold a higher bar than most, on purpose
• You use AI constantly and still own every word you ship

Every new hire should raise the bar in some meaningful way, not just fill a seat. We hold to that, and it's why you'll be working with the most talented people from all over the world.

Benefits

Benefits

• Real ownership: You own what you ship, end to end
• Work at the edge of AI and design: You'll be learning on the frontier, not reading about it
• Work-life balance: 30 vacation days a year, plus public holidays
• Hybrid working style: 3 days a week in our office in the heart of Prenzlauer Berg, the rest of the week from home
• Remote work: Work from anywhere in the world for up to 50 days (10 weeks) a year
• VESOP: Enrollment in our Virtual Employee Stock Option Plan. When Kittl grows in value, you share in it
• Lunch: Daily chef-prepared meals in the office
• Mobility: Your monthly BVG ticket, fully covered
• Health & fitness: Discounted Urban Sports Club M membership
• Learning & development: Annual L&D budget for your professional growth
• German classes: Online group courses at every level
• Hackathons: Quarterly hackathons to experiment and build new ideas
• Kittl Week: Once a year, the whole team gets together for a week to work, celebrate and get inspired

Don't tick every box? If the role and the culture excite you, apply anyway. We embrace diversity and hire people based on their ability to do the job. People of every background, identity, and experience are welcome at Kittl. We are guided by respect, honesty, and inclusivity. Together, we create a safe and supportive work environment where everyone thrives.