Head of Sales (m/f/d)

Location: Hybrid (Berlin HQ) Start Date: Jul 15th, 2026 Team: Sales Company: bookingkit GmbH

Location: Hybrid (Berlin HQ) Start Date: Jul 15th, 2026 Team: Sales Company: bookingkit GmbH

bookingkit is Europe’s leading booking and reservation software for tours and activities. We’re building an AI-powered Success Platform to help attractions - museums, sights, theme parks and experience providers - grow ticket sales and streamline operations.

And that's where you come in: We are looking for you as Head of Sales (m/f/d) to drive us forward on this exciting journey.

This is a full-time position (40 hours/week) based on a hybrid model. While the role offers remote flexibility, we are looking for a candidate who can join us at our Berlin office 1–2 days per week.

Why you? Why now?

Our 2026 strategy bets on strategic partnerships (POS, entry management) as a growth multiplier. Our brand is known and our product serves the core business of its customers. Our next Head of Sales is someone who can turn that momentum into sustained growth within our ICP.

This is a builder role. You'll inherit a team of experienced AEs, a clear company strategy, a CRO who provides the framework. The execution architecture is yours to (re)design and implement. You operate with an AI-first mind-set.

Daily tasks

• Own the Sales strategy to execute bookingkit's Sales-led GTM motion

• Lead and coach a team of 8-10 AEs across Mid Market and SMB segments

• Own P&L for pipeline generation and conversion through structured outbound and high-conversion inbound processing

• Recruit, onboard, and ramp up new AEs: You own the full hiring cycle from profile definition to ramp-up success

• Design and run an internal enablement program: playbooks, trainings, coaching, and skill development frameworks

• Establish, improve, and enforce SOPs, SLAs, processes, and reporting

• You strive for continuous improvement of the sales approach, which you achieve both through collaboration and by leveraging AI and automation

• Report on target achievement, funnel health, and countermeasures to CRO and leadership

• You make decisive calls on underperformance: coaching first and accountability always

✅ Must-Haves

• You combine strategic oversight with tactical execution and the ability to deep-dive into operational detail. All of which with data-driven rigor

• You have built or turned around a B2B SaaS sales team from underperformance to consistent target achievement

• You have successfully implemented, executed, and leveraged Sales frameworks (SPIN, SPICED, …) and GTM architecture (bowtie model)

• You have a proven track record of hiring AEs and ramping them to quota attainment with a repeatable system

• You have designed or significantly improved a sales enablement structure: onboarding programs, coaching cadences, call libraries, skill matrices, or similar

• You manage data-driven: you use funnel data, conversion rates, and activity metrics to diagnose problems, create solutions, and prioritize actions

• Builder type: You drive collaboration with Connectivity, Sales, Marketing, and Customer Success and make sure it feeds back into Sales performance

• You have 3+ years of sales leadership in B2B SaaS

• You are fluent in English; German is a strong plus for the DACH market

• You are experienced with HubSpot or equivalent CRM leveraging it to manage performance (pipeline management, report and workflow creation)

Nice-to-Haves

• Experience in the tourism, attractions, or events vertical

• Experience with GTM motions targeting mid-market and enterprise accounts, ideally if these included partner-referred and partner-influenced deals

• Familiarity with modern sales tooling: Clay, sales engagement platforms, AI-assisted prospecting

• Experience scaling a Sales team successfully across multiple European markets

• You speak additional European languages (German, Italian, French, Spanish, Polish)

• Experience building enablement in a compensation environment that is not top-of-market - i.e. you know how to attract and retain talent through development, culture, and career growth rather than salary alone

Perks and benefits

• Remote Work: Enjoy a remote work setup, with the option to join colleagues in our Berlin office. Our Mobile Work Abroad policy also allows you to work from almost anywhere in the world for up to 5 months in the year.

• 28 Vacation Days + Tenure: Start with 28 vacation days per year, and earn an extra vacation day each year on your anniversary date (up to a maximum of 31 days).

• Public Transportation Subsidy: We cover more than 50% of your public transportation costs in Germany.

• Gym Subsidy: Get subsidized memberships for Urban Sports Club (more than 40%) and Wellhub (100%!) in Germany.

• Annual Private Travel Subsidy: Receive up to €156 annually for private travel.

• Corporate Discounts: Enjoy discounts through partnerships with companies like GetYourGuide.

• Flat Communication: Join a culture that values open communication and accessibility between teams and leads.

• Team Events: Enjoy regular BBQs in Berlin, summer and winter events, and reunions with former employees.

• Airport/Train Office Day: Work during travel even if you’re unable to take calls.

• Extra Charity Day: Take an extra day of leave in the year for charity work.

• Child Sick Days: Receive 10 days of paid leave for child sickness.

Our Vision & Mission

Our future is clearly defined:

• Our vision is to create a world where our technology makes booking and marketing experiences a breeze.

• Our mission is to develop bookingkit into the ultimate integrated booking technology for professional European attractions.

Ready to be part of this exciting journey and make an impact? Apply now and learn more about us and this opportunity in a 30-minute videocall with our recruiter, Amanda!