Marketing Director - Germany (m/f/d)

About Ageras
At Ageras, we are redefining how entrepreneurs—freelancers, self-employed professionals, and SMEs—manage their banking and administrative tasks. Through seamless tools and innovative financial solutions, we help them focus on what matters most: growing their businesses.
Our vision is to become the best friend of every small entrepreneur across Europe. 💚
Since 2012, Ageras has grown through the merging of top European FinTechs like Shine (🇫🇷), Kontist (🇩🇪), Tellow (🇳🇱), and more. Today, we are a team of nearly 500 people, including 150 talented engineers, working together from Paris, Amsterdam, Copenhagen, and Berlin.
With a strong presence in Denmark, Germany, France, and the Netherlands, we serve over 300,000 clients, offering integrated solutions in accounting, invoicing, and business banking. Our continued expansion is fueled by strategic acquisitions, enabling us to enhance our offerings and cement our position as a leader in the European SMB financial ecosystem.

Your role as Director of Marketing - Germany (m/f/d)
As Director of Marketing for Germany, you will play a pivotal role in shaping and executing Ageras' marketing strategy in one of our key European markets. You will be responsible for building and leading the local marketing team in Berlin (2 people at the moment: 1 Marketing Specialist + 1 Partnership Manager), driving growth initiatives, and ensuring our products achieve strong market adoption. Reporting to the Chief Revenue Officer, you will collaborate closely with our central teams (Brand, Growth, Product...) to maximize our marketing and revenue efforts on the German market.

What You’ll Be Doing

Market strategy & execution

• Develop and implement a data-driven marketing strategy tailored to the German market, ensuring alignment with Ageras' overall growth objectives.
• Own and optimize key performance metrics, tracking success through KPIs and data analysis.
• Lead strategic projects focused on market expansion, customer acquisition, and efficiency improvements.
• Develop competitive intelligence strategies to identify opportunities and threats.
• Collaborate with Growth and Brand teams to align marketing initiatives with commercial goals.

Go-to-market (GTM) & growth

• Identify and execute cross-selling and growth opportunities tailored to the local market.
• Develop impactful communication strategies and messaging to enhance brand positioning.
• Oversee product launches, ensuring successful market entry and adoption.
• Manage and coordinate go-to-market plans with internal and external stakeholders.

Local product marketing & partnerships

• Define and communicate the unique value propositions of Ageras' products in Germany.
• Craft localized messaging to effectively engage target audiences.
• Build and maintain relationships with key industry partners, including accountants and financial service providers.
• Act as the primary point of contact for strategic partnerships and marketplace management.
• Organize and lead local events to strengthen brand awareness and foster business growth.
  

What You'll Need

• 8+ years of experience in marketing, with at least 3 years in a leadership role within a fintech, SaaS, or B2B environment.
• Strong analytical skills, with a data-driven approach to decision-making.
• Excellent communication and stakeholder management abilities.
• Proven track record in go-to-market execution and product marketing.
• Deep understanding of the German market, customer behavior, and competitive landscape.
• Ability to manage multiple initiatives simultaneously with strong project management skills.
• An entrepreneurial mindset: you seek autonomy and impact.
• Fluent in German and English; additional European languages are a plus.

Nice to Have

• Experience working in a high-growth fintech or startup environment.
• Background in financial services, banking, or accounting-related industries.
• Experience in performance marketing and CRM tools.
  

This is one of the most transversal roles at Ageras, offering exposure to multiple aspects of the business, including P&L management, marketing strategy, product positioning, and overall company strategy. Your insights and initiatives will directly impact our market expansion and long-term success. If you’re looking for a high-impact role that blends strategy, execution, and innovation, we’d love to hear from you!