Social Media Manager | Werkstudent:in or Part-time

About StartSteps

StartSteps helps people in Germany upskill for tech roles and land jobs through industry-aligned training and employer partnerships.

Role summary

This role will own short-form content creation and community across Social Media platforms including Instagram, YouTube, TikTok and LinkedIn. This role will be responsible for owning the social media strategy, with guidance from Marketing colleagues. They will make engaging videos, keep conversations alive and moderate comments to improve brand reputation and drive engagement.

Tasks

• Content creation: Produce UGC-style videos, Reels and TikToks including editing. Write hooks, captions, and CTAs. Ship trends fast.
• On-camera presence: Appear in videos when helpful. Coach teammates to be camera-ready.
• Community management: Reply in comments with personality and strategic replies to boost engagement. Keep threads active.
• Ad comment moderation: Monitor and moderate comments on ads. Escalate issues fast.
• Publishing ops: Maintain a simple content calendar.
• Design: Create thumbnails and simple assets in Figma or Canva, as needed.
• Analytics: Track views, engagement, saves, watch time and click-through. Share weekly learnings.

What you’ll learn

• Rapid content testing and trend spotting
• Structuring hooks and CTAs that convert
• Running community playbooks that boost reach
• Translating insights into next week’s content plan

Requirements

• Growth Mindset – excited to learn how to build and engage an audience, using this role as a hands-on learning opportunity.
• Driven & Proactive – energetic, takes initiative, willing to experiment and take creative risks (not waiting to be told what to do).
• Comfortable on camera
• Basic video editing (CapCut, Premiere, or similar)
• Hands-on with Figma or Canva
• Experience with automation tools such as Make or Zapier (preferred skill, not required)
• Portfolio or links showing short-form content with strong engagement or channel growth
• Clear written English. German is a plus.
• Werkstudent:in track: enrolled at a German university

Benefits

• Competitive compensation package.
• Dynamic and inclusive work environment.
• Equal opportunity employer committed to diversity and inclusion.

In your Cover Letter, please include a link to your portfolio or 3–5 links to content you have made as well as 2–3 sentences about a current social media trend you’d jump on.