Business Lead, Consumer Selling (d/f/m)

To further accelerate our Consumer Selling business, we’re looking for a Business Lead (d/f/m) with an entrepreneurial “company builder” mindset who treats this business as their own — setting the direction, doing what it takes to execute, and constantly raising the bar.

This role will be accountable for driving reliable commercial performance today and shape the growth strategy to further accelerate our growth trajectory over the coming years.

You will report directly to the Transactions Business Director.

You will own the P&L for both business lines and regularly report to top management.

Our Consumer Selling portfolio is built on two complementary models:

• C2C marketplace listings : consumers sell their car to other consumers—often achieving the best price, with more manual effort.

• C2B (direct-to-dealer) : a convenient and fast alternative where consumers sell directly to a nearby partner dealership.

Your Main Responsibilities Business

Ownership & Cross-Functions Leadership :

• Own the P&L across C2C and C2B, including pricing levers, unit economics, and margin logic.

• Set clear business goals and translate them into an executable operating plan with measurable outcomes.

• Own the strategic narrative, create clarity in ambiguous situations, and proactively identify mitigation measures whenever needed.

• Lead and develop a cross-functional leadership team around product, tech, and operations to shape and deliver against the business goals and strategic objectives.

Growth Strategy & Go-to-Market Execution:

• Shape and drive the growth strategy for both models (C2C and C2B), including key opportunity discovery, prioritization, and resourcing across all key functions to drive impact at scale.

• Monitor market trends and competitor moves in the German automotive ecosystem and proactively adapt whenever needed.

• Identify and forge external partnerships to further strengthen the ecosystem around the Consumer Selling businesses

Performance Management, Forecasting & Analytics Excellence :

• Establish a balanced steering framework across revenue, product user experience, as well as trust/safety.

• Take accountability for forecasting accuracy and commercial reporting – partnering closely with FP&A and Analytics, while confidently challenging assumptions and models.

• Identify the underlying drivers of performance (e.g., funnel dynamics, supply/demand, pricing elasticity, dealer network effects, seasonality) and turn insights into action.

• Build a culture where everyone owns outcomes, not just activities

What You Bring

• 8+ years of relevant experience in business leadership, strategy, general management, consulting, marketplace, or high-growth environments (ideal mix: management consulting + startup/scale-up or equivalent “builder” track record).

• Highly driven to build and win — equally comfortable in a board deck and a weekly ops review

• Proven ownership of commercial outcomes (ideally P&L responsibility) and experience turning strategy into measurable execution.

• Experience working effectively with and leading cross-functional teams.

• Very strong analytical skills: ability to understand complex business dynamics, pressure-test forecasts, and make sound decisions under uncertainty.

• Strong understanding of (or interest in) the German automotive market, including key trends shaping consumer behavior and dealer economics.

• Fluent in German and English (written and spoken).