UA Manager

This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000).

We are building the future of marketing by rewarding our community of over 95 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world.

At Almedia, you’ll:

• Own way more, way earlier — you’ll be trusted with responsibility fast.

• Push harder, get further — this isn’t a 9–5. We highly reward intensity.

• Join a rare environment — you will work with ambitious high-speed, high-ownership people.

• Fully present — we’re 5 days a week in the office to build the energising momentum we need.

UA Manager

Salary range: €55,000-80,000/annum. Final salary will be assessed according to your skills.

We're looking for a UA Manager to take ownership of our core app user acquisition channels. This is a high-stakes, hands-on role built for someone who lives in the data, moves fast on optimizations, and knows how to scale app campaigns across AppLovin, Facebook, and TikTok.

You'll be managing significant budgets across live campaigns — this is not a planning role. It requires daily attention, sharp instincts, and the ability to diagnose and fix performance problems in real time.

What You'll Do

• Own App UA at Scale: Take ownership of app install campaigns across AppLovin, Google UAC, Facebook, TikTok, and DSPs - managing $500k+ in daily spend and optimizing toward revenue and predictive LTV targets.

• Drive Daily Performance: Monitor live campaigns daily, make proactive budget and bid adjustments, and troubleshoot performance drops without waiting to be asked.

• Lead Creative Strategy: Analyze top-performing creatives and competitive trends, identify what's working on TikTok and Facebook, and plan a balanced production mix of iterations and new concepts.

• Manage a Creative Ecosystem: Coordinate with our internal creative team - briefing, reviewing, and prioritizing production to keep testing pipelines moving.

• Navigate Attribution Complexity: Work across multiple campaign types, manage cross-channel attribution windows and settings, and use Adjust MMP to ensure clean app tracking and accurate performance reads.

• Build Toward LTV: Set and optimize against primary KPIs rooted in revenue and predictive lifetime value - understanding not just surface metrics but the downstream signals that predict real business impact.

What You'll Bring

• App UA Track Record: Proven experience scaling app install campaigns across at least two of: AppLovin, Unity, Snapchat, Facebook, TikTok, or programmatic DSPs - with meaningful budget responsibility.

• Spend-Scale Comfort: You've managed large daily budgets in a live environment and know how to operate with both precision and speed when campaigns are actively running.

• Creative Judgment: You can analyze performance data to identify what creative is working, brief agencies effectively, and plan a testing roadmap that balances iteration with new concepts.

• Attribution Fluency: Solid understanding of mobile attribution, MMP setup (Adjust preferred), and how different campaign types and attribution windows interact — especially across app and web.

• LTV & Revenue Focus: Experience optimizing toward revenue-based KPIs and predictive LTV, ideally in gaming or subscription apps. If you don't have gaming background, you need to clearly demonstrate you understand the metrics that drive performance downstream.

• Problem-Solving Operator: You diagnose, you act, you iterate. You don't wait for weekly reviews to catch a problem — you're in the account daily and you fix things before they become fires.

What Makes You a Great Fit

• You treat a live campaign like it's always your responsibility - proactive, not reactive.

• You think in signals and ratios, not just top-line spend.

• You're a confident stakeholder manager who can align internal teams and external agencies toward a shared creative and performance roadmap.

• You're comfortable with complexity - multiple campaign types, channels, and attribution layers - and you build clarity from it rather than getting slowed down by it.

Why Almedia?

• Scale With Almedia: Grow alongside a startup that has been profitable from day one.

• Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin.

• Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more.

We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.