Founding Marketing Lead (m/f/d)

Stackgini is the first platform for modern IT Demand Management in medium-sized and large enterprises. Our SaaS solution reduces the workload on IT teams, increases the reuse of existing solutions and automates compliance checks. It unifies all teams and tools from IT service management and enterprise architecture to compliance and procurement.

Our customers include REWE, Siemens Healthineers, Grünenthal and many more.

Stackgini is VC-backed and has successfully completed the early-stage phase, including launching strategic partnerships with SAP. We are now entering the next stage of growth and aim to accelerate our expansion in our core DACH market as well as in new international markets.

Aufgaben

As a Founding Marketing Lead, you will build and shape Stackgini’s market presence from the ground up. Your responsibilities include:

Build and continuously develop Stackgini’s market presence and thought leadership in the B2B SaaS & enterprise IT decision-making space, closely working with founders, sales and customer-facing teams.

• Translate internal expertise (founder insights, customer conversations, sales learnings, partner knowledge) into high-quality marketing assets such as content formats, narratives, webinars, event concepts and field marketing initiatives.
• Plan, execute and iterate events, trade shows and webinars as strategic touchpoints to warm up the market and support our outbound-driven sales organization before, during and after customer interactions.
• Own and continuously evolve a marketing execution pipeline, including topic discovery, prioritization, planning and delivery of marketing initiatives across content, events, field marketing and partnerships, ensuring focus, consistency and momentum.
• Act as a go-to-market enabler for Sales, supporting SDRs and Account Executives through market-facing assets, campaigns and initiatives that increase awareness, trust and conversation quality.
• Build and manage the marketing side of strategic partnerships (e.g. SAP), including co-marketing initiatives, joint events, content collaborations and go-to-market activities.
• Explore and leverage emerging topics and technologies (e.g. LLM-based discovery, AI-driven content distribution, new search behaviors) to strengthen Stackgini’s visibility in modern buying journeys.
• Take ownership of marketing initiatives end-to-end: from idea and execution to qualitative evaluation, learning and iteration with a strong focus on impact rather than vanity metrics.

Qualifikation

You thrive in ambiguous environments and enjoy building things from scratch. Your background includes:

Several years of hands-on marketing experience in a B2B SaaS startup or scale-up environment, ideally as one of the first marketing hires or in a role with significant ownership and execution responsibility.

• Proven ability to operate without established playbooks, structure uncharted territory and turn loosely defined goals into concrete initiatives, priorities and outcomes.
• Strong experience in content-driven and field-oriented B2B marketing, such as thought leadership, events, webinars, partnerships or sales enablement beyond pure performance or paid acquisition.
• A pragmatic, execution-focused mindset: you are comfortable getting your hands dirty, iterating fast, and personally driving initiatives from concept to delivery without relying on large budgets or agencies.
• Solid understanding of how marketing supports an outbound-driven sales organization, including market warming, credibility building and pipeline influence without being measured solely on inbound leads.
• Experience working closely with Sales, Founders and customer-facing teams, translating insights into market-facing initiatives and assets.
• A structured way of working with the ability to prioritize topics, manage a marketing pipeline and define meaningful success signals, balancing qualitative feedback with lightweight quantitative metrics.
• Curiosity for new technologies and emerging trends in B2B marketing, such as AI-driven content creation, LLM-based discovery or evolving buyer behaviors with a strong bias toward experimentation and learning.
• Excellent communication skills and the ability to clearly articulate ideas internally and externally; fluency in German and English is mandatory

Benefits

• Attractive compensation package
• A modern and attractive office in the center of Hamburg (Stadthöfe, 20355 Hamburg) or Berlin (Prenzlauer Berg, 10435 Berlin)
• Home-Office allowance of 50 EUR gross / month
• Free Deutschlandticket
• Gym-Pass or similar (up to 65 Euro / month)
• 30 days of vacation / pro rata temporis
• Day off on your birthday
• Days of learning & innovation (10% of your working hours)
• Quarterly Get-Together-Events

We look forward to receiving your application and meeting you in person!