Sr. Trade Marketing Manager (m/f/d)

About HOLY

• HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, HOLY Iced Tea®, and HOLY Milkshake® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 150+ people aims high (Coca-Cola, we're coming for you!).

About the Position

HOLY entered retail in 2024 and has since quickly built a strong presence across major supermarket chains in Germany. What started as a new channel has rapidly become one of our most important growth drivers — with expanding distribution, increasing shelf presence, and growing activation opportunities.

As we continue to scale, we are now looking for a Senior Trade Marketing Manager who will play a key role in shaping how HOLY wins at the point of sale. Working closely with our Head of Trade Marketing, this role sits at the intersection of brand ambition and commercial execution — ensuring that our retail presence consistently translates into strong visibility, shopper engagement, and sustainable growth.

This is a highly impactful role in a fast-scaling environment, offering the opportunity to help define how trade marketing structures, activation standards, and retail execution evolve as HOLY continues to expand across retailers and markets.

Responsibilities:

• Retail Activation Strategy & POS Excellence
  Develop and implement HOLY's retail activation strategy to maximize visibility, rotation, and brand impact at the point of sale. Translate campaigns, launches, and brand initiatives into compelling in-store executions across retailers and categories.
• End-to-End Retail Activation Ownership
  Lead complex trade marketing initiatives from concept to rollout — including displays, bundles, assortments, and retailer-specific activations. Ensure flawless execution by closely collaborating with Sales, Field Sales, Marketing, and Operations.
• Project & Process Leadership
  Drive structured project management across major trade initiatives, improving planning reliability, stakeholder alignment, and execution speed. Build scalable frameworks and clear timelines that enable HOLY's retail organization to operate faster and more effectively.
• Commercial Performance & Activation ROI
  Define and monitor activation KPIs such as rotation uplift, display ROI, and distribution impact. Translate insights into clear optimization loops that continuously improve the commercial effectiveness of retail activations.
• Scaling Retail Excellence Internationally
  Build activation standards, POS systems, and playbooks that allow HOLY to scale from strong local execution to structured international rollouts. Support new market launches with replicable trade marketing concepts and retail activation frameworks.

About You

• Strong Trade Marketing expertise: 5+ years of experience in Trade Marketing, Retail Marketing, or commercial project management within FMCG or a fast-paced consumer brand.
• Retail & POS understanding: You deeply understand LEH retail mechanics, promotions, and POS systems, and know how in-store activations translate into rotation and sell-out performance.
• Structured project leader: You are highly organized and experienced in managing complex cross-functional projects involving Sales, Marketing, Field Sales, and Operations.
• Commercially driven mindset: You think in terms of rotation, distribution, and ROI, and are comfortable using data to evaluate and improve retail activations.
• Hands-on builder: You enjoy building structures and processes in a fast-scaling environment while staying close to execution and operational detail.
• Collaborative team player: You communicate clearly, challenge ideas constructively, and thrive in a high-performance, cross-functional team.
• Language & tools: Fluent in German and comfortable working with tools such as Canva, Notion, and Slack.

Our Offering

In today's job market, A-players have many options to choose from. As part of our offer, we prioritize providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitably and quickly for the last 36+ months and has just raised a Series B, while many other e-commerce companies are struggling.
• Huge impact: Enjoy huge impact to shape HOLY's internationalization in a top market.
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
• Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our reviews.io reviews or contact us for free samples.
• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin, Prenzlauer Berg, flexible working hours, and much more.
• Competitive comp. + equity: Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity — giving you the chance to share in our current success and benefit from the massive upside as we scale.
• How we support your growth: flexible hours, 28 vacation days, 30 work-from-abroad days, €1,500 learning budget, Urban Sports Club membership, public transport subsidy, and biannual 360° feedback tied to your compensation.

Find out more about HOLY and our team on our careers page .

The Process

As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.

1. Getting to know you: We will have a 30-minute screening interview where we will talk to you more about HOLY and the position, and see if our expectations match.
2. Hiring Manager interview with Marina (Head of Trade Marketing): We will dive a bit deeper into your experience and details of the role.
3. Case study & on-site interview: As soon as you have successfully completed the first interviews, you will receive a case study. In a second meeting at our office, the team will discuss your case study with you and answer questions about our workspace, the HOLY Temple.
4. Reference calls: At this stage, we’d like to connect with 1–2 former colleagues or managers who have worked closely with you. These conversations help us better understand your working style and strengths from those who know you professionally.
5. Founders interview: As a strong cultural fit is important to us, you will have a final meeting with Matze, one of our HOLY Founders. This gives both you and us the opportunity for a final check.
6. Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark on this journey together with you!

Typically, this process should take around 2 weeks.

Any questions or concerns?

If you have any questions or feedback, please send an email to [email protected] .

About us

HOLY Softdrinks GmbH
Saarbrücker Str. 37
10405, Berlin