Team Lead Creative Copywriting (f/m/x)

Are you ready to set the creative tone for some of Europe’s fastest-growing automotive brands? AUTO1 Group is seeking a hands-on and visionary Team Lead Creative Copywriting (f/m/x) to shape how millions across Europe experience and engage with Autohero and wirkaufendeinauto.de. In this pivotal role, you’ll drive breakthrough advertising concepts, lead a talented team, and set new standards for consistent, high-impact messaging—powered by both people and AI.

We're looking for a leader who thrives on transforming strategy into creativity, who loves operational excellence, and who’s excited to build the next generation of brand storytelling—across every customer touchpoint and digital platform.

What we offer

• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
• More than 90 different nationalities make up for a truly international and diverse working environment
• We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
• Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
• Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!

Job Description

• Develop, lead, and implement big creative advertising concepts and messaging strategies that drive measurable brand growth and commercial results, setting the creative direction for all channels and campaigns
• Translate brand strategy and consumer insights into clear, actionable copy frameworks, messaging playbooks, and tone-of-voice guidelines—making brand intent tangible for every team and touchpoint
• Oversee and contribute to copywriting for advertising, website, app, POS, CRM, customer support, and digital touchpoints, ensuring on-brand messaging at every stage of the customer journey
• Spearhead the development and operational rollout of custom AI copy tools (e.g., GPTs), empowering the business to generate brand-compliant, high-quality text efficiently—scaling the creative impact of the team
• Collaborate closely with strategy, campaign, production, and analytic teams to optimize messaging based on campaign results, leveraging data for continuous improvement
• Mentor and develop a strong team of copywriters, fostering creativity, growth, and a proactive embrace of new technologies, while upholding gold standards for quality and consistency

Qualifications

• 7+ years’ experience in creative copywriting, content strategy, or brand storytelling for consumer brands, including 2+ years leading or mentoring creative teams
• Demonstrated ability to develop high-impact advertising concepts and messaging that deliver measurable results across multiple channels and markets
• Proven skill in translating brand strategy into actionable frameworks, playbooks, and tone-of-voice guidelines
• Expertise in digital and traditional copywriting (websites, CRM/email, apps, social media, ads), plus hands-on experience with AI-powered copy tools
• Strong communication, collaboration, and stakeholder management abilities; fluent English required, with German or other European languages considered a plus

Additional Information

Why AUTO1 Group?

• Be at the forefront of creative and AI-driven brand communication in Europe’s most innovative automotive retail group
• Lead transformation with real business impact—shaping brand narratives that move millions.
• Thrive in a collaborative, ambitious, and continuously evolving environment

Ready to set a new bar for automotive brand storytelling? Apply now and let’s drive the future of AUTO1 Group together