SEO Manager (m/f/d)

About the Job

We're looking for an SEO Manager to get hands-on with our affiliate portfolio and grow it. You'll work directly with some of the biggest publishers in the world, and your work will show up in the numbers — fast.

You'll work across two areas: driving more revenue out of affiliate sites that are already live, and helping take brand-new sites from a blank page to go-live — keyword clustering, content structure, stakeholder coordination, the whole build. Every Google update, every new market, every publisher conversation is something you'll get your hands on.

At WLX, SEO isn't a support function — it's a driving force. We have the resources, the management backing, and the hands-on expertise to make things happen. And unlike an agency, everything we build is ours: our own projects, run in close collaboration with the world's biggest publishers. That means real ownership, real impact, and no client briefs.

This is what you'll do

• Drive revenue growth on existing affiliate sites: Develop and implement long-term SEO strategies, and own the on-page and off-page work that moves the needle.
• Improve and maintain rankings on key money pages: Run content audits, apply intent mapping, and improve CTR and SERP feature capture on your highest-value pages.
• Lead backlink campaigns: Build and execute link-building strategies across multiple affiliate sites, working with agencies, forums, and outreach partners to strengthen domain authority.
• Help take new affiliate sites live: Own keyword clustering, topic mapping, and content structure based on market and competitor research, and coordinate with stakeholders to get new sites launched from scratch.
• React fast when the landscape shifts: Assess the impact of Google algorithm updates, figure out what happened and why, and put a clear plan in place to recover traffic — without getting stuck in the noise.

This is what you’ve got

• Extensive SEO experience, with strong, hands-on expertise in both on-page and off-page work, and a track record of driving organic growth at scale.
• Fluent in German and English, confident in operating with stakeholders in both languages.
• Strong analytical thinking and prioritisation skills — you know what moves the needle and can back your decisions with data.
• Proactive and self-motivated, comfortable owning your workstream without needing to be told what's next.
• Comfortable working in a fast-paced, flat, startup-style environment.
• Experience in iGaming or other affiliate marketing industries is a plus.