Technical CRM Manager

Every year, more than 150 million magazines and newspapers are read on Readly.

We collaborate with over 1,000 publishers to make trusted journalism and high-quality editorial content available to readers in over 50 markets – all in one app.

We are a value-driven ecosystem with a mission to make trusted content available anytime, anywhere. We partner with the world’s most iconic Magazine and Newspapers to bring the magic of their content into the digital future. With a team of 100 colleagues across Sweden, Germany and the UK, we’re proud to be making journalism more accessible while driving innovation in one of the most exciting areas of media.

About the Role

As part of the CRM team at Readly, you’ll be at the heart of how millions of users discover great journalism and editorial content. The role focuses on creating smart, engaging email and push communication that connects readers with stories they’ll love and ones they haven’t explored yet. By combining data insights and analysis, technical creativity and innovation, and a strong understanding of user behavior & lifecycle stages, you’ll help take our CRM strategy to the next level - by building strong reading habits, expanding content discovery, and strengthening the relationship between Readly, its users, and the publishers we partner with.

Key Responsibilities

1. Collaborate closely with editorial, product, and data teams - Work cross-functionally to align CRM communication with editorial priorities, product features, and ongoing experiments that improve the reading experience.

2. Segment audiences using behavioural and lifecycle data - Create and maintain audience segments based on reading behaviour, engagement signals, and lifecycle stages to deliver relevant and personalised communication and unlock new usage moments.

3. Run A/B tests and experimentation frameworks - Test subject lines, messaging, timing, frequency, and content formats, and apply learnings to continuously optimise performance.

4. Design scalable lifecycle and engagement frameworks - Shape CRM journeys across onboarding, activation, retention, and re-engagement with a long-term view of reader value and habit formation.

5. Translate insights into strategic decisions - Use performance data and reader behaviour to inform broader recommendations on content, timing, and personalisation approaches.

6. Drive consistency across markets while enabling local relevance - Establish CRM principles and guidelines that scale globally while allowing flexibility for regional nuances.

7. Preferred basic technical skills to enable CRM execution - Apply working knowledge of SQL for audience selection, HTML for email formatting, and CRM tools to troubleshoot, customise, and optimise campaigns independently.

What We’re Looking For

• A strategic CRM thinker with a hands-on mindset: You can think long-term about user journeys and business impact, while still enjoying rolling up your sleeves and executing.
  

• Experience in subscription-based or recurring-revenue businesses: You understand user lifecycle management, retention, engagement, and the importance of building long-term user relationships.
  

• Strong understanding of data-driven decision making: Comfortable using data and insights to inform targeting, prioritisation, testing, and optimisation.
  

• Working knowledge of CRM tools and automation: Experience with email and push platforms, lifecycle journeys, and campaign automation in a scalable environment, particularly Braze as our main CRM tool.
  

• Good technical proficiency and eagerness to learn: Confident working with SQL for segmentation, HTML for email formatting, and analytics tools like Tableau, Looker to support CRM execution and analysis.
  

• Editorial sensitivity and user-first thinking: An appreciation for quality content and an ability to balance personalisation with discovery and exploration.
  

• Comfortable working across markets and cultures: Experience operating in international environments, adapting communication for different audiences and regions.
  

• Curious, experimental, and continuously learning: You enjoy testing ideas, learning from results, and improving how things work over time.
  

• Clear and collaborative communicator: Able to work effectively with editorial, product, data, and growth teams, and translate insights into action.

Why Work With Us

At Readly, you’ll work on a product with real purpose, helping thousands of readers discover quality journalism and editorial content in a thoughtful, meaningful way. CRM plays a central role in this mission, shaping how users engage with content and form lasting reading habits.

In the CRM team, you’ll have ownership, room to experiment, and the opportunity to grow your skills across data, automation, and content discovery. You’ll work in a collaborative, international environment that values trust, learning, and continuous improvement.

Readly believes in autonomy, balance, and long-term thinking. If you’re curious, impact-driven, and motivated by building something that truly adds value for readers and publishers, you’ll feel right at home here.