Lead Brand & Marketing Manager (w/m/d)

keleya is an innovative FemTech startup from Berlin that offers expectant and new parents high-quality support and resources to experience a healthy and happy pregnancy, birth and parenting time.

Our mobile apps are unique in their combination of a personalized pregnancy calendar, midwife chat and a selection of courses, workouts, recipes and other verified expert knowledge for expectant and new mothers. Since our formation in summer 2017, we have been working on our mission with passion, agility and team spirit and have already helped over 700,000 women.

Would you like to become part of the keleya family and scale our platform worldwide? We are looking forward to your application as our Lead Brand & Marketing Manager.

Tasks

• Develop and implement a comprehensive growth marketing strategy for both B2C and B2B segments.
• Work together with our CEO to shape and elevate the keleya brand , helping us become the market leader in female health across the DACH region.
• Collaborate closely with our content team and external freelancers to create and curate content across all marketing channels.
• Manage and continuously optimize our website to improve SEO performance, user experience, and conversion.
• Oversee and steer all paid advertising channels , ensuring cost-effective customer acquisition and brand visibility.
• Conduct market and competitive analysis to identify opportunities for brand and business growth.
• Take full ownership of the marketing budget , maximizing ROI across all campaigns and channels.
• Implement and enhance marketing processes , tools, and workflows for greater efficiency and scalability.
• Monitor and report on key performance indicators (KPIs) and strategic initiatives on a regular basis.

Requirements

Required:

• 5+ years of experience in brand, marketing, or growth leadership roles.
• Proven track record of building or rebranding consumer-focused brands , ideally in (female-)health, wellness, or B2C.
• Strong skills in data analysis and interpretation — you can turn insights into actionable strategies.
• Proven ability in project management and excellent stakeholder communication across teams and levels.
• Skilled in content creation for digital and social platforms.
• Confident in budget management : comfortable working with numbers and finding creative ways to maximize ROI.
• Deep understanding of brand development and ensuring brand consistency across all touchpoints.
• Strong visual design sensibility to support content and creative direction.
• Fluent in English ; German is a strong plus.

Bonus:

• Experience with paid advertising , particularly for mobile apps in the App Store and Google Play Store .
• Familiarity with marketing to female audiences or within the health/wellness space , especially in the DACH market.

Benefits

• Opportunity to work on meaningful digital health solutions impacting lives globally .
• Flexible working arrangements and a supportive team environment.
• Professional growth opportunities through learning and mentorship programs.
• Competitive salary and benefits package.
• Hybrid work model from home and at our office in Berlin-Mitte.
• 3 months remote work from anywhere in the world per year.
• 30 vacation days.
• Urban sports club membership.

Why this role is perfect for you:

• You are a pragmatic problem solver who is not afraid to make decisions, even when the path is unclear.
• You excel at achieving maximum results.
• You take responsibility for your area and are not afraid to go the extra mile.
• You can communicate and document your ideas effectively.
• You have an eye for great design .
• Numbers are not just data to you - they tell stories that you can communicate clearly.

Our process:

1. Short first screen
2. First interview
3. Short case study + interview/presentation (max. 2 hours)
4. Cultural fit interview with the team
5. Offer