Chief Marketing Officer

CMO (Chief Marketing Officer)

We are an international group of companies operating across European and Latin American markets. We build and scale our own products and projects in e-commerce with in-house logistics, affiliate marketing, and performance marketing.

Remote / Full-time – Kyiv time zone (EET / EEST)

Mission of the Role

To turn partner traffic into a recognizable brand and loyal customers that deliver sustainable growth in LTV and revenue.

Requirements

• 4–6 years in marketing, including 2+ years in a leadership role.

• Experience in D2C / e-commerce / Health & Beauty / FMCG with a solid understanding of direct online sales.

• Proven product marketing experience: positioning, GTM, and launching offers from scratch with measurable results.

• Experience working with offers, pricing, funnels, and their unit economics (COD or marketplaces a plus).

• Experience building and managing product subscriptions / a continuity model.

• Experience building and scaling partner (affiliate) traffic.

• English at Upper-Intermediate (B2+) level, preferably C1.

• Ukrainian at C1 level or above.

Knowledge

• Product marketing core: Ideal Customer Profile, positioning, messaging, competitive analysis, product-market fit.

• Building a straight-sale business model: offer ladder, pricing, funnels, unit economics.

• GTM mechanics: launching into new markets, product launches, hypothesis testing.

• Retention / CRM marketing: segmentation, replenishment, LTV growth.

• Performance, affiliate, and marketplaces: the mechanics and economics of each channel.

• Metrics: acquisition (CAC, CR), value (LTV, AOV, ROMI), cohort analysis, COD economics (delivery rate).

• Advertising regulations in the Health & Beauty niche, and GDPR / local regulations across LATAM and the EU.

Skills

• Thinking in terms of unit economics and making data-driven decisions.

• A/B testing offers and creatives, and scaling winning hypotheses quickly.

• Strong analytics: working with reporting and raw data, and structuring it fast.

• Managing by objectives: OKRs / KPIs, building metrics and performance controls.

• Building relationships and communicating with international partners.

Key Responsibilities

• Designing and launching a new straight-sale business model across LATAM, Europe, and the USA.

• Driving traffic (affiliate, performance, marketplaces) for both the current and the new model.

• Owning pricing, funnels, and positioning.

• Running GTM and launching new products / offers across the EU, LATAM, and the USA.

• Growing retention / CRM marketing to increase LTV.

• Managing the budget, analytics, and reporting for the CEO.

• Managing the brand and product line for cross-sell, promos, and offer-focused creatives.

Compensation Package

• Flexible schedule: the option to start your workday between 8:00 and 11:00.

• Paid vacation (20 working days per year) and sick leave, plus additional days off on public holidays.

• Additional paid days off for your birthday, the birth of a child, marriage, or the loss of a close relative.

• Fully covered business travel (transport, accommodation, per diem).

• Investment in professional development - training, certifications, and access to courses and professional resources.

• A "Cafeteria"-style benefits system to cover individual needs within a set budget: sports, medical services, professional literature, coworking, equipment repair, and more.

Recruitment Process

• Pre-screening for fit between experience and requirements.

• Recruiter interview.

• Technical interview.

• Interview with the Hiring Manager.

• Reference check.

We do not cooperate with or consider candidates from russia or belarus in our recruitment process.