CRM Manager (Retention Marketing) (m/w/d)

About us

Join bonify, Germany’s leading platform for credit scoring and financial management. We are on the mission to revolutionize the FinTech industry and make the credit score and financial data available and transparent for our users. We are seeking a talented CRM Manager (Retention Marketing) to join our dynamic team in Berlin.

As Marketing Automation & CRM Manager, you will leverage your expertise and lifecycle management skills to build, optimize, and scale high-performing automated messaging campaigns across multiple channels (email, push, in-app, SMS/WhatsApp). You will play a key role in personalizing customer journeys while continuously improving campaign performance through automation, data insights, and A/B testing.

Your tasks

• Develop and manage automated campaigns using Blueshift (Segment/Twillio) to drive engagement, retention, and revenue growth
• Plan, build, and optimize multi-channel campaigns (email, push, SMS, in-app) including audience segmentation, trigger setup, and A/B testing
• Identify and implement automation opportunities to streamline workflows, enhance lifecycle strategies, and boost overall efficiency
• Own the end-to-end campaign execution process in collaboration with Product, Data, and cross-functional teams
• Track and analyze campaign performance, gather actionable insights, and continuously refine automated marketing flows
• Use segmentation tactics to deliver tailored, data-driven customer journeys and sales-driven communication
• Contribute to CRM strategy development by defining technical requirements and integrating new automation capabilities

Requirements

• 3-5+ years of experience in CRM, lifecycle marketing, or marketing automation, ideally in a FinTech, SaaS, or digital B2C environment
• Proven experience with leading CRM and marketing automation tools (e.g., Blueshift, Braze, Brevo, HubSpot or similar)
• Strong understanding of marketing automation, audience segmentation, lifecycle management and campaign personalization
• Analytical mindset with the ability to interpret data and optimize campaigns accordingly
• Familiarity with Google Analytics, AWS QuickSight, customer data platforms (e.g., Segment) and experience with SQL is a plus
• Basic knowledge of HTML for email and a strong eye for clean, user-friendly design
• Structured, organized, and detail-oriented with excellent project management skills
• Strong communication and cross-functional collaboration skills
• Passion for FinTech is a plus
• Fluent in German (C2) & English

What we offer

• Your Chance: You can take an active role in helping people to better understand and actively improve their finances by bonifying financial lives
• Happy work-life balance: We offer you 30 days of holiday and a hybrid working model, visit our brand new office with BVG subsidy that bonify provides to you
• We care: Because your physical and mental well-being is important to us, you can choose between sport, wellness, and (mental) health programmes
• Progress is the key to success: Access to extensive coaching and training programs through our personal development budget
• The New Normal: We promote remote work by providing home office equipment, as well as weekly virtual coffee dates and digital team events