CRM Manager (m/f/d)

Omio’s vision is to enable people to travel seamlessly anywhere, anyway. We are bringing all global transport into a single distribution system and creating end-to-end magical consumer journeys.

With Omio you can compare and book trains, buses, ferries and flights anywhere in Europe, the US, and Canada with one simple search, on mobile, app or desktop. By offering transparent pricing and easy booking, Omio makes travel planning simple, flexible and personal.

Omio is the largest source of inventory, with 1000+ suppliers operating in 39 countries. Our brands also include Rome2Rio for global discovery, while Omio powers ticketing and journeys, which attract 900m+ users every year. Our offices are based in Berlin, Prague, Melbourne, Brazil, Bangalore, and London.

We are a growing team of more than 400 passionate employees from more than 50 countries who share the same vision: to create a single tool to help send travellers almost anywhere in the world.

As a CRM Manager focused on Acquisition at Omio, you will own and execute lifecycle marketing strategies that convert new users into active customers. This role is central to optimizing the onboarding experience, driving early engagement, and increasing first-time bookings. You will use CRM channels to deliver personalized, data-driven messaging that accelerates user activation and maximizes acquisition ROI.

Main tasks and responsibilities:

• Drive User Activation: Design and execute CRM campaigns across multiple channels (email, push, in-product) to convert new sign-ups into active users.
• Optimize Onboarding Journeys: Develop and refine automated communication flows that guide new users from sign-up to their first booking, significantly boosting conversion.
• Enhance Personalization: Segment new users based on their behavior and acquisition source, delivering tailored communications that maximize relevance and engagement.
• Analyze and Improve Performance: Monitor key acquisition metrics, analyze user behavior to identify friction points, and provide strategic insights to optimize campaign effectiveness.
• Manage CRM Platforms: Utilize and manage CRM tools, specifically Braze, to build, automate, and maintain robust acquisition campaigns and journeys.
• Collaborate Cross-Functionally: Work closely with marketing, product, and analytics teams to ensure CRM initiatives are aligned with overall growth strategies.
• A/B Test and Innovate: Continuously A/B test messaging, timing, and channel mix to improve early-stage engagement and conversion rates.

Experience

• Successfully executed diverse CRM automation projects
• Experience: Minimum of 3 years of experience in CRM management and technology, with a proven track record of implementing and optimizing CRM solutions. (Braze)
• Travel or B2C lead conversion is a bonus
• Analytical Skills: Strong data analysis skills and the ability to translate data into actionable insights.
• Strategic Thinker: A strategic mindset with the ability to design and execute CRM strategies aligned with business goals.
• Problem-Solving: Strong problem-solving skills and the ability to adapt to changing business needs.
• Project Management: Proficiency in project management to lead CRM-related initiatives.
• Fluent English mandatory

Education

• University degree preferred: Marketing, economics, information technology

Behaviors

• This role requires a very high degree of proactiveness and ownership. A collaborative spirit
• Cross-functional work is the daily business, and communication is the key to success
• Results-oriented, convincing communication style

What’s in it for you? #LifeAtOmio

• Have an impact. With innovation and smart technology, we are changing the way people travel, and you too can have an impact on this ride
• A competitive and attractive compensation package
• Subsidized Urban Sports Club membership
• A diverse team of more than 45 nationalities
• and more

Diversity makes us stronger

We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender, gender identity, age or disability.

Hiring process and background checks
At Omio, we work in partnership with Giant Screening, once a job offer has been accepted, Giant will be engaged to carry out background screening. Giant will reach out to you via email and occasionally via telephone/text message so that they can gather all the relevant information required. Consent will be requested prior to any information being passed to our services company.

Recruitment scams: Important notice

Protect yourself from scammers, Omio wants to ensure your ongoing safety during the application process at Omio. Please keep in mind potential scammers impersonating Omio recruiters (mainly via a global professional networking site, and messenger app's).
Remember, Omio never requests payment or sensitive personal information during the recruitment process. All official job opportunities are exclusively posted on our careers page. If you suspect fraudulent activity, report it to [email protected] . Remember to cross-reference against our careers page if you question the authenticity, stay vigilant, and protect yourself from recruitment scams.

Intrigued? Apply here in English.