Copywriter Specialist, Berlin

DEADLINE FOR APPLICATIONS17 July 2025-23:59-GMT+01:00 Central European Time (Berlin)

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.

ABOUT WFP

The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.

At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP, visit our website: and follow us on social media to keep up with our latest news: YouTube, LinkedIn, Instagram, Facebook, Twitter, TikTok.

WHY JOIN WFP?

• WFP is a 2020 Nobel Peace Prize Laureate.

• WFP offers a highly inclusive, diverse, and multicultural working environment.

• WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.

• A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

  JOB TITLE: Copywriter Specialist, ShareTheMeal

  UNIT /DIVISION: Private Partnerships (P S P) Org. Unit 50015246

  DUTY STATION: Berlin, Germany or Remote

  CONTRACT TYPE: Short-Term , Regular Consultant

  DURATION: 11 months

  WORK SCHEDULE: Full time , Monday to Friday

  LINE MANAGER/SUPERVISOR: Hana Marino, Head of Content for S hareTheMeal

  ORGANIZATIONAL CONTEXT

  The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters, and the impact of climate change. Around 20,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.

  To reach a world with zero hunger, WFP is investing in and growing private sector fundraising and partnerships. Serving as a broker between WFP and the private sector, WFP’s Private Partnerships and Fundraising Division (PSP) strives to mobilize funding, technical assistance , innovative solutions and visibility and awareness to help WFP fulfil its mission, while offering companies and the wider public the opportunity to contribute to a world with zero hunger.

  ShareTheMeal is WFP’s fundraising and awareness-raising app . Free to download, the award-winning app is a pioneering way for people to join our efforts in creating a world with zero hunger. ShareTheMeal was launched in 2015 as the first pilot of WFP’s Innovation Accelerator, which among other things supports start-ups and innovators in developing their ideas for zero hunger.

  ShareTheMeal currently has more than 9.3 million users worldwide, who have shared more than 160 million meals (US$ 100 million). WFP is pursuing an ambitious growth strategy for individual giving, and ShareTheMeal is a key driver for this strategy going forward. The team, located in Berlin and remotely, is focused on increasing the funds raised to help get to zero hunger by further developing the app to include new and innovative features, increasing the engagement of existing users and growing the user base through marketing and communication initiatives. As the user base has grown, there is a significant opportunity to increase funds raised from existing users and deliver an exceptional experience to build a long-term relationship with each supporter.

  PURPOSE OF THE ASSIGNMENT

  The position is part of the Creatives team within ShareTheMeal and will develop engaging content and creatives for different channels including paid, CRM, mobile app and web.

  ACCOUNTABILITIES / RESPONSIBILITIES

  The Consultant, reporting t o ShareTheMeal Global Content Strategy & Operations Manager , is expected to:

  Develop compelling copy and creative concepts for the ShareTheMeal brand and fundraising campaigns for the app, web, paid advertising and CRM, ensuring alignment with strategic goals and audience insights

  Proofread copy and review content created by the Creatives and Marketing teams to ensure consistency in style, TOV and brand guidelines

  Work closely with the Marketing team to c reate engaging, high-performing video and photo content for paid advertising campaigns across digital channels , continually assessing performance and developing new creative tests to run