Senior Marketing Analyst (m/f/d)

Omio’s vision is to enable people to travel seamlessly anywhere, anyway. We are bringing all global transport into a single distribution system and creating end-to-end magical consumer journeys.

With Omio you can compare and book trains, buses, ferries and flights anywhere in Europe, the US, and Canada with one simple search, on mobile, app or desktop. By offering transparent pricing and easy booking, Omio makes travel planning simple, flexible and personal.

Omio is the largest source of inventory, with 1000+ suppliers operating in 46 countries. Our brands also include Rome2Rio for global discovery, while Omio powers ticketing and journeys, which attract 900m+ users every year. Our offices are based in Berlin, Prague, Melbourne, Brazil, Bangalore, and London.

We are a growing team of more than 400 passionate employees from more than 50 countries who share the same vision: to create a single tool to help send travellers almost anywhere in the world.

Job Description

We are looking for a Senior Marketing Analyst who can own advanced marketing measurement end-to-end — from model design to executive-ready insights. 

You will drive analytical depth within the Marketing Intelligence team, designing and implementing measurement solutions across attribution, LTV, and marketing-mix modelling. This role combines technical hands-on analysis with strategic insight, serving as the analytical engine behind spend optimisation and long-term planning.

Qualifications

• minimum 5–7 years in marketing analytics, econometrics, or performance analysis, ideally in large-scale digital/ dynamic scale-up environments. 

• Advanced SQL and Python/R, experience with MMM frameworks, attribution models, and BI tools. Understanding of tracking

• Strong statistical reasoning and data modelling expertise. Confidently balancing precision with business pragmatism.

• Clear storyteller; can translate technical outputs into business implications.

• Applies privacy-by-design principles; familiar with GDPR/DMA constraints on measurement.

• Hands-on experience with MMM frameworks and attribution modeling approaches.

• Solid understanding of tracking ecosystems (GA4, MMPs, CDPs).

• Curious, collaborative, and intellectually rigorous. Seeks measurable impact and clarity.

Additional Information

What’s in it for you? #LifeAtOmio

• Have an impact. With innovation and smart technology, we are changing the way people travel, and you too can have an impact on this ride
• A competitive and attractive compensation package
• A diverse team of more than 45 nationalities
• and more

Diversity makes us stronger

We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender, gender identity, age or disability.

Hiring process and background checks
At Omio, we work in partnership with Giant Screening, once a job offer has been accepted, Giant will be engaged to carry out background screening. Giant will reach out to you via email and occasionally via telephone/text message so that they can gather all the relevant information required. Consent will be requested prior to any information being passed to our services company.

Recruitment scams: Important notice

Protect yourself from scammers, Omio wants to ensure your ongoing safety during the application process at Omio. Please keep in mind potential scammers impersonating Omio recruiters (mainly via a global professional networking site, and messenger app's).
Remember, Omio never requests payment or sensitive personal information during the recruitment process. All official job opportunities are exclusively posted on our careers page. If you suspect fraudulent activity, report it to [email protected]. Remember to cross-reference against our careers page if you question the authenticity, stay vigilant, and protect yourself from recruitment scams.

Intrigued? Apply here in English.