Product Marketing Manager (AI Assistant)

Jobbeschreibung

We’re looking for an experienced Product Marketing Manager (PMM) to strengthen the JetBrains IDE marketing team and lead marketing efforts for one of our highest-priority projects – AI Assistant (JetBrains AI in IDEs). In this role, you’ll collaborate closely with marketing and product teams to tackle key challenges and go after opportunities to make JetBrains AI Assistant the first choice for AI in JetBrains IDEs. You'll also work to enable and enhance IDEs marketing as competition shifts from AI plugins towards AI-powered IDEs.

The great challenge comes with complexity, and here’s what makes this role exciting:

• You’ll have a direct impact on one of JetBrains’ most important strategic initiatives.
• As this is a high-priority project, you’ll have access to extensive resources and the opportunity to experiment with bold, innovative ideas.
• You’ll work on a product in one of the fastest-evolving markets right now, anchored in tangible product-related goals.

Key responsibilities:

• Lead marketing efforts for AI Assistant, from strategic campaigns to ongoing features promotions.
• Work closely with the product team to align marketing initiatives with roadmaps and priorities and become the center of knowledge about AI Assistant for marketing teams.
• Define and refine AI Assistant’s market positioning and messaging, ensuring consistency across all JetBrains channels and products.
• Measure, analyze, and optimize marketing performance using data-driven insights.
• Build and strengthen relationships with influencers, contributors, and the developer community through close collaboration with other PMMs to drive advocacy and loyalty.
• Manage marketing budget allocation and track expenses.
• Help improve user onboarding to increase trial-to-license conversion rates and overall product adoption.

Voraussetzungen

What we’re looking for:

• Fluency in English with excellent communication skills.
• Proven experience in marketing and/or product marketing, ideally in the software development or tech industry.
• Experience writing product-specific content.
• Strong understanding of the developer ecosystem and AI tooling, along with their nuances.
• Ability to craft and execute strategic marketing initiatives, from positioning to campaign execution, with measurable outcomes.
• Analytical mindset with the ability to derive insights from data and optimize performance.
• Creativity and innovation in marketing strategies, with a results-driven approach.
• Self-motivated and organized, with a track record of delivering impactful projects on time and within budget.

What would be especially great to have:

• Proven experience in brand/awareness marketing to support AI Assistant’s major relaunch.
• Active use and knowledge of various AI tools.

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