Amazon Growth Lead
ABOUT US
Skyve is a growing e-commerce company building brands for health, wellness, and lifestyle markets - primarily on Amazon. Our product focus area is in food supplements and “Better For You” foods within the German and Pan-EU Market. Our team is lean, ambitious, and committed to high standards of design and brand experience.
ROLE OVERVIEW
As Amazon Growth Lead you will drive Revenue, Margin, and Product Rank across our Amazon Portfolio of ~100 SKUs. If you are highly analytical, data-driven, and above all love to ship improvements every day , please apply!
Tasks
Here's how you will improve Revenue , Margin , and Product Rank .
PPC & Spend Efficiency (daily)
- Structure and optimize campaigns (SP/SB/SD)
- Search term harvesting + negative keywords
- Reallocate budgets based on marginal ROAS
- Control wasted spend and “zombie campaigns”
- Run a testing framework for new keywords and creatives
- Output: PPC Campaigns that improve Organic Rank or generate Profitable Sales
Listing Conversion (weekly iteration)
- Maintain a steady cadence of conversion improvements:
- Main image and gallery test ideas
- Title, bullets, and A+ optimization
- Price anchoring and bundles
- Variation strategy (parent/child)
- Use a hypothesis → test → measure → decide loop
- Output: CVR improvement pipeline and shipped assets
Product Rank (weekly)
- Keyword research, rank tracking, and organic growth plan
- Listing Title Experiments
- PPC "Ranking" Campaigns
- Competitive gap mapping (focused, not doomscrolling)
- Output: Consistent improvement of Product Listing Rankings for Hero Keywords
Promo / Pricing / Offer Strategy
- Manage deals, coupons, price tests, and subscription strategy
- Maintain contribution margin per SKU and promotion ROI
- Coordinate timing with inventory and seasonality
- Output: Profit-optimized Pricing + Promo Calendar
Portfolio-level Reporting & Decisions
- Weekly business review: what moved, why, and what to do next
- SKU scorecard: profit, rank, CVR/CTR, TACOS, inventory health
- Diagnose root cause: Traffic vs Conversion vs Offer
- Output: 1-page weekly report with actions
Requirements
Amazon PPC (daily operator)
- 3+ years hands-on Amazon Ads experience managing meaningful spend
- Deep experience with SP/SB/SD campaign structure, scaling, and cleanup
- Proven ability to reduce wasted spend and reallocate budgets based on marginal returns
- Strong query mining: search term harvesting, negatives, match type strategy
- Can build and run disciplined testing frameworks for keywords and creatives
Listing Conversion Optimization (weekly iteration)
- Demonstrated track record improving CTR/CVR via listing changes (not just “suggestions”)
- Strong grasp of Amazon retail fundamentals: titles, bullets, A+, variations, and merchandising
- Ability to translate customer objections into images/copy that ship
- Comfortable running hypothesis → test → measure → decide loops
Amazon SEO (organic + PPC-assisted)
- Strong keyword research and SKU-level keyword mapping experience
- Experience with rank tracking and building an organic growth plan around hero keywords
- Ability to run PPC ranking campaigns with clear success metrics and guardrails
- Hands-on experience resolving indexing issues, suppressed listings, and compliance flags
Profit-first pricing, promos, and offers
- Strong understanding of contribution margin per SKU and promo ROI
- Experience managing deals, coupons, price tests, bundles, and subscription strategy
- Ability to coordinate offer timing with inventory constraints and seasonality
Portfolio-level reporting and decision making
- Ability to produce a 1-page weekly report with insights and clear next actions
- Strong diagnosis skills: traffic vs conversion vs offer problems
- Comfort operating off core metrics (profit, TACOS, CTR/CVR, rank, inventory health)
Tools and working style
- Advanced Excel/Google Sheets skills
- Experience with Amazon research/reporting tools (e.g., Helium 10, Jungle Scout, DataDive, SellerBoard, etc) is a plus
- Bias toward action, speed, and measurable outcomes - low ego, high accountability
Bonuses
- German Language Skills
- EU Time-Zone
Benefits
High ownership, real impact
- Direct ownership of growth levers across PPC, conversion, rank, and offers
- Clear targets, fast feedback loops, and the ability to ship changes quickly
- Visible impact on revenue, profitability, and category position
Build, don’t babysit
- Freedom to design the account structure, testing systems, and weekly operating cadence
- Minimal politics and low meeting overhead - judged on outcomes, not activity
- Ability to push back and make strong recommendations backed by data
Cross-functional leverage
- Access to creative resources for rapid iteration on images, A+, and copy
- Tight collaboration with supply chain so growth plans don’t get kneecapped by stockouts
- Customer insights loop (reviews/returns/objections) that actually informs decisions
Career and skill acceleration
- Broadened scope beyond ads into full Amazon growth leadership (CRO, rank, offer strategy)
- Exposure to portfolio-level decision-making and strategic planning
- Opportunity to grow into a full-time role as our catalog and spend scale
Competitive compensation and performance upside
- Competitive base pay for the scope and expectations
- Performance bonus tied to measurable outcomes (profit, TACOS, rank, growth)
- Potential for longer-term upside for top performers (role expansion, leadership track)
Flexibility and modern work setup
- Remote-first and async workflows
- Autonomy over working hours with accountability to outcomes
We are looking initially for a part-time Freelancer, with the potential to expand to full-time long-term.
If you have a Commercial background in Amazon-based Businesses and a Hands-On / Operational Approach to getting things done, we'd love to hear from you!
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