INTERNSHIP - BERLIN CITY AND BRAND ACTIVATION (M/F/D)

adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions, and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.

* We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process

JOIN OUR ADIDAS BERLIN TEAM

Our Berlin Activation and Comms teams connects the adidas brand to our target consumers in Berlin through a broad portfolio of commercial and cultural partners and opinion leaders.

Our teams are working on continuously identifying city trends and conducting relevant research and focus on providing the content for regular trade zone and cultural hot spot visits.

The Brand Activation team connects adidas with one of the biggest European wholesale accounts and co-creates campaigns that aim to strengthen the adidas brand on Zalando to engage with target audiences, drive relevant traffic, and contribute to business growth.

Whether you will join our Berlin Activation and Comms team or our Brand Activations Zalando Berlin team, you will certainly be able to create engaging brand material influenced by our strong brand image combined with the influences of the vibrant city and cultures of Berlin.

GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS

• Drive operational support for the Berlin Activation and Comms team, including controlling, reporting, and maintaining strategic playbooks and presentation materials.
• Monitor social media, consumer insights, and cultural trends to inform city‑level strategies and support research needs.
• Coordinate and manage content for trade zone visits and cultural hotspot tours, ensuring consistent quality and relevance.
• Organize and execute administrative and logistical tasks for internal meetings, events, stakeholder visits, and on‑site support.
• Support brand activation initiatives across media, influencer campaigns, content productions, and event execution, including creative brief development and post‑campaign evaluation.
• Oversee operational workflows, including e.g. Brand Home maintenance, sample distribution, and delivery of marketing materials and assets.

WHAT WOULD MAKE YOU A MATCH

• Student of Business Administration, Marketing or Communications
• Fluent in English (written & spoken)
• Strong analytical skills and passion for numbers
• Strong MS Office skills
• Passion for and interest in Sport or Lifestyle and Fashion
• First experience in Project Management or Marketing Activations is a plus
  

WHAT'S IN IT FOR YOU

• Employee discounts on products
• Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal
• Possibility to join our mentorship program, networking opportunities or employee resource groups
• International intern community and work environment
• Regular development conversations as part of your role
• Flexible and agile working arrangements (40% home office possible)

• Monthly gross allowance: non-compulsory internship 2.350,00€, compulsory internship 1.780,00€ (Difference due to different taxation, net will be the same)

ELIGIBILITY

• Enrolled as full-time student for the complete duration of the internship
• Or in the so-called gap year between Bachelor and Master’s degree (gap year regulation only applicable to EU citizens due to working permit regulations)
• Candidates in penultimate year of study preferred (following the internship, students should have maximum one year to graduate)
• Availability for the full duration of the internship from September 2026 – March 2027
• Ability to relocate to Berlin in Germany for the full duration of the internship
  

KEY FACTS

• Application Deadline: March 1st, 2026, 11:59 PM CEST
• Start Date: September 1st, 2026
• Duration: 6 months, full-time
• Location: Berlin Friedrichshain
  

NEXT STEPS

• To apply to the role, please submit your CV and adidas 1-pager
• Please apply in the same language as the job description
• If we feel like it is a match, you'll be invited to a video interview - don't worry we'll fully brief you on this.

APPLICATION TASK | ADIDAS 1-PAGER

• In early 2024, we began the three chapter journey into the future, centered on our new brand campaign, You Got This. "You Got This" is designed to motivate everyone to overcome pressure and realize their personal potential.
• Instead of a cover letter, please submit a 1-page PDF answering the following prompt: Show us who you are and what “You Got This” means to you. This is your chance to think outside the box, show adidas your authentic self and what makes you passionate about joining the Brand. The only requirement is that the adidas 1-Pager is submitted as a PDF. It can be in any format such as print, visual, written, digital, a link, etc.