Senior CRM Manager (f/m/d)

About the Role

As a Senior CRM Manager, you will be responsible for the strategic planning, implementation, and optimization of our customer relationship management activities. You will lead targeted CRM campaigns, if suited to your experience you can play a pivotal role in our promo campaigns overall, develop personalized communication strategies, and work closely with cross-functional teams to enhance customer loyalty, drive retention, and increase lifetime value. Your mindset is set on growing the revenue in your field of expertise.

About the Team

Our dynamic and data-driven marketing team thrives on collaboration and innovation. Together, we create impactful CRM initiatives that deepen customer engagement and foster long-term relationships. With a focus on precision and creativity, we deliver seamless and relevant brand experiences to our community.

Tasks

• Lead the overall CRM strategy and execution across all customer touchpoints
• Design and implement data-driven, personalized campaigns to maximize customer engagement and retention
• Analyze CRM performance metrics and customer insights to optimize lifecycle marketing and conversion rates
• Collaborate cross-functionally with Brand, Creative, Product, and Sales teams to ensure consistent and compelling customer communication
• Manage CRM tools and platforms, ensuring data quality and compliance with GDPR
• Monitor industry trends and emerging technologies to keep Les Lunes at the forefront of CRM innovation

Requirements

• 5+ years of professional experience in CRM management, preferably in fashion, lifestyle, or beauty
• Proven track record of designing and executing successful CRM campaigns that drive measurable business results
• Strong analytical skills with hands-on experience in CRM software and data analysis tools
• Excellent communication skills and the ability to work cross-functionally
• Strategic thinker with a customer-centric mindset and attention to detail
• Fluent in German and English

Benefits

• Cross-Functional Collaboration: Collaborate closely with diverse teams, from product to sales, as you integrate best marketing practices, fostering a holistic and cohesive approach.
• Dynamic Environment: Thrive in a fast-paced and evolving fashion start-up environment, where your contributions directly shape the trajectory of the company.
• Flexibility and Balance: Experience the best of both worlds with a hybrid work model, including the option for remote work, promoting a healthy work-life balance.
• Continuous Growth: Elevate your expertise through our regular constructive feedback loop, ensuring your skills flourish and evolve throughout your journey at Les Lunes.
• Vibrant Workspace: Revel in our beautiful Berlin office, set in the heart of the city, where monthly team events and Wednesday social lunches create a harmonious and international work environment.
• Perks & Freebies: Enjoy the thrill of each new product launch with complimentary Les Lunes items!

We encourage candidates from all backgrounds, with diverse experiences and perspectives, to apply. At Les Lunes, diversity and inclusivity are core values, and we welcome individuals who share our commitment to responsible fashion.