Sales Manager Retail & Strategic Partnerships (m/f/d) - IFA Berlin

Your mission

Market Analysis & Strategic Offer Development

• Analyze and monitor international retail structures (e-commerce & brick-and-mortar) to strategically strengthen IFA and its retail communities
• Activate international retailers and build strategic trade partnerships independently and in close collaboration with our Global Sales Agents Network
• Further develop trade visitor services and international marketing initiatives
• Work cross-functionally with Brand, Marketing, PR, Sales, and Operations to execute campaigns, events, and activation measures
• Align closely with Sales Operations (Guest Management & VIP Relations) to synchronize databases, target groups, and programs

• Acquire new international retail partnerships
• Strengthen and strategically expand existing European key retail accounts
• Promote and coordinate thematic and protocol-driven guided tours with exhibitors and stakeholders
• Represent IFA at national and international industry events
• Identify and develop new Retail and Partner VIPs

• Manage strategic research and association partners (e.g., ZVEI, BVT, VDE, NIQ)
• Oversee national and European retail cooperations (e.g., EURONICS, expert, EP:, EK Retail, MediaMarktSaturn)
• Further develop our Retail Benefits Program (VIP Retailer Program) in close coordination with Brand, Marketing, PR, and Operations
• Organize and manage trade visitor tours, including registration processes and participant communication
• Plan and execute exclusive VIP formats (receptions, lounge concepts, breakfasts, lunches, etc.)
• Coordinate and qualify exhibitor applications for guided tours in alignment with gfu, IFA Management, and partners

Your profile

• University degree in Business Administration, International Business, Marketing, Event Management, or a comparable qualification
• Several years of experience in Business Development, International Sales, Retail Partnerships, or Key Account Management — ideally within consumer electronics, retail, or B2B events
• Strong understanding of national and international retail structures (offline & e-commerce)
• Proven experience in building and developing strategic partnerships at an international level
• Strong networking and communication skills with a confident presence at industry events
• Experience in stakeholder management and cross-functional collaboration
• Strategic mindset combined with hands-on execution capabilities
• Strong organizational skills and structured working style, even in dynamic event environments
• Fluent German and English (written and spoken)

Why us?

What Makes This Role Unique

• International responsibility with direct impact on strategic retail partnerships
• Close collaboration with leading retail groups and industry associations
• A unique combination of strategy, sales, relationship-building, and operational execution
• High visibility and external representation

We offer

• An exciting role within one of the world’s leading trade show brands
• An international and dynamic working environment in Berlin
• Flat hierarchies and short decision-making processes
• Modern office in the heart of Berlin
• Professional development opportunities and attractive additional benefits, including:
  • Subsidy for EGYM Wellpass or JobRad
  • Employer contribution to pension scheme
  • Access to attractive Corporate Benefits

About us

IFA Berlin is the world’s largest event for Home & Consumer Tech.

It is the global meeting point for innovators, thought leaders, industry professionals, and consumers who come together to spark new ideas and actively shape the future of technology.

As an international platform, IFA connects leading brands, retail partners, and media from around the world — creating the space where innovation becomes visible and markets are made.