Senior Director of Marketing & Growth

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Our Story

At Wooga, we are very proud of the diverse, creative and friendly environment we have established and we believe you will enjoy working with some of the best people in the industry. Each of our Woogas plays an important role in our success as a company and in shaping our culture. We really value our razor-sharp focus on story-driven casual games, excellent craftsmanship, truly collaborative way of working, and the values we strive to live up to every day. We create joyful experiences that awaken our players’ desire to see what happens next. Based in the heart of Berlin, with over 300 employees from around the world, we work together to create high-quality casual games with engaging stories at the core of the experience.

The Role

We are looking for an experienced and strategic Senior Director of Marketing to lead Wooga’s Marketing & Growth organization. In this role, you will be responsible for driving profitable user growth, unifying performance and brand marketing, overseeing creative development, and leading cross-functional collaboration to grow our games’ player base.

You will manage a high-performing team covering performance marketing, brand, creative, UA operations, and organic growth. You will work closely with product, monetization, and data teams to ensure marketing strategies align with business priorities and player experience goals.

This role requires a sharp eye for performance, a collaborative mindset, and a passion for growth through experimentation, storytelling, and strong execution.

Responsibilities

• Lead and develop the full Marketing & Growth organization, including Performance Marketing, Brand Marketing, Creative Strategy, Marketing PMs, and Organic Growth (ASO/SEO)
• Define and drive Wooga’s user growth strategy, balancing short-term ROI and long-term brand equity
• Own audience acquisition strategy with focus on scaling high-quality, high-LTV user segments
• Guide creative strategy and testing with a data-first mindset; champion iterative improvement
• Identify and prioritize markets and platforms with the highest growth potential
• Represent the marketing organization in company leadership forums and coordinate cross-functionally with Product, Monetization, LiveOps, and BI teams
• Maintain and grow strategic relationships with key platforms, ad networks, and UA partners
• Oversee the development of brand/IP partnerships and ensure brand alignment across all channels
• Partner closely with game teams to influence features, funnels, and positioning that impact user acquisition and conversion
• Align marketing execution with broader business targets and ensure coordination across departments

About you

• Proven solid experience in mobile games marketing, including senior leadership roles
• Deep expertise in UA strategy, creative testing, campaign scaling, and ROI optimization
• Track record of growing games through performance-driven marketing
• Strong leadership skills with a passion for mentoring and growing cross-functional teams
• Data-literate and experienced in working closely with BI and data science teams
• Comfortable with strategic decision-making and hands-on execution
• Highly collaborative and communicative — able to align stakeholders and build strong partnerships
• Expert about games, players, and the challenge of unlocking smart growth in a fast-paced environment

Please note: Research has shown that some under-represented groups in the gaming industry (eg: women) tend to apply only if they meet every single requirement. Here at Wooga, the desire to learn and the willingness to solve problems are more important to us than your experience on paper. We encourage you to apply even if you do not think that you tick all the boxes - thinking outside of such boxes and embracing the diversity of mindsets and backgrounds is what we believe makes our teams thrive.

Our Promise

• Shape the future! Challenge the status quo and team up with a diverse group of experts (over 57 nationalities!) working on crafting the world’s best games.
• We offer a generous relocation package and home search support if you are not already located in Berlin. Did we mention that we also cooperate with Kindergartens?
• Make use of a significant education budget and extra days off for self-development. Join our meet-ups, talks, brown bag lunches, internal trainings, workshops and many others.
• Enjoy the yoga, mindfulness app, sports and transport subsidies. And a Purpose Day to donate your time to a worthy cause!
• Did you know that German is the third most commonly taught language worldwide? Learn it too! We offer German language classes for you and your significant other.
• With our hybrid work model you will work in the office with your teams twice a week, to encourage in-person collaboration and team bonding The other three days you can choose if you want to work from home or from the office. We also offer 10 days a year to work from abroad.

At Wooga we are committed to providing a friendly, safe and welcoming environment for everyone who works here or with us, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion (or lack thereof) and game preferences. Be yourself, we like you that way!

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