Customer Engagement & Monetization Manager (f/m/x)

Shape the Future of Immersive Customer Experiences

L1VE GmbH is a fast-growing media and technology company redefining how the world experiences sports, music and entertainment. With cutting-edge 12K / 3D / 360° streaming technology and a global portfolio of premium rights, we bring live events to life in an authentic and immersive way across all leading VR platforms.

Become part of our team as a Customer Engagement & Monetization Manager and play a key role in revolutionizing the digital sports and entertainment experience.

As a Customer Engagement & Monetization Manager, you will be part of a team that is reinventing how fans interact with immersive content. You will create AI-powered, data-driven customer journeys that go far beyond traditional CRM – emotional, personalized and seamlessly connected across VR and digital touchpoints.

With analytical precision, creative thinking and a passion for innovation, you will merge data, technology and storytelling into a new standard of experience. You bring structure to vision, make innovation tangible and help shape a completely new way of experiencing sports and entertainment.

Tasks

• Develop and optimize AI-driven customer journeys across all channels (email, in-app, push, social, VR)
• Build a scalable CRM ecosystem with a focus on automation, personalization and integrated data flows
• Use AI models for segmentation, user behavior prediction and communication strategy optimization
• Collaborate closely with Product, Tech and Brand to create emotional experiences that blend technology with storytelling
• Develop and test innovative monetization models (upsells, sponsored interactions, dynamic VR overlays)
• Run data-driven experiments and KPI-based iterations to continuously improve performance
• Work autonomously with the freedom to explore new ideas, pilot projects and creative experiments

Requirements

• 3–5 years of experience in CRM, lifecycle marketing, growth or digital engagement – ideally within media, sports or tech
• Strong understanding of data-driven customer experience, AI-based personalization and funnel optimization
• Experience building CRM architectures, segmentation logic and automated workflows
• Innovative mindset, strong initiative and excitement for creating something new
• Passion for sports, immersive technology and the future of digital experiences
• Fluent in German and English

Benefits

• The opportunity to help shape a product that will fundamentally transform the media landscape
• A key role in an interdisciplinary team
• Hybrid work model, flexible hours and state-of-the-art tools
• An environment that encourages innovation, ownership and bold ideas

Become part of L1VE and help us revolutionize how the world experiences digital sports and entertainment.