CRM Manager

We ? small business

We founded Holvi in 2011, in Helsinki. As self-employed people wading through oceans of paperwork, we noticed something funny going on – traditional banks were giving us the cold shoulder. Why not help ourselves? We asked. And so, with time and effort (and lots of coffee), we mastered small business finance – and Holvi was born.

Our vision is simple: Eliminate the distractions of financial admin and simplify work life, because running a business is hard enough. Small businesses shouldn’t have to worry about spreadsheets and lost receipts.

Since our inception as a pioneering fintech, we've experienced our fair share of challenges and growth. We explored different paths, and from those experiences, we've evolved. Today, we stand as a team-owned and profitable company, proud of our journey.

Right now, we’re looking for a CRM Manager to join our team in Berlin or in Helsinki. If you want to help small businesses thrive, then read on.

What You'll Do

We are looking for a CRM Manager to take ownership of Holvi’s CRM as a lifecycle engine, supporting customer activation, product adoption, retention and monetisation.

This is a hands-on role with high ownership, where you will help shape how Holvi communicates with customers across the lifecycle.

A typical day could see you:

• Own and continuously develop HubSpot as Holvi’s core CRM platform, ensuring scalable, reliable lifecycle automations
• Plan and execute behaviour-triggered CRM campaigns and lifecycle flows in HubSpot
• Collaborate with Product Marketing on messaging strategy and consistency across channels
• Work with Product and Engineering to define required events, properties and technical feasibility
• Monitor and analyse CRM performance and use insights to optimise lifecycle effectiveness
• Support product launches, service communications and key customer initiatives from a CRM perspective

This is for you if you:

• Have 3+ years experience working in CRM, lifecycle marketing or a similar role
• Have deep practical experience with HubSpot (workflows, lists, properties, automation logic, reporting)
• Are fluent in German or Finnish and English, written and spoken
• Have the ability to work with data, segmentation and automation logic
• Bring strong organisational skills and attention to detail
• Are comfortable working cross-functionally with Marketing, Product, Engineering and Support

It's a plus if you:

• Have experience working in a fast-paced growth company or scale-up in fintech, banking or B2B SaaS
• Experience working with behavioural or event-based data
• Familiarity with tools such as Segment, analytics platforms or data warehouses

You'll get:

• Flexible working hours and a hybrid work setting. We work at least two days per week from the office, but also offer possibilities for periods of remote work – either from Finland or from abroad
• Monthly benefit budget that can be used in multiple ways
• Work nice balance – Weekly exercise hour, bi-weekly breakfasts, bi-annual team weeks in Helsinki and more
• The chance to shape this role around what's good for you and Holvi

Think you're a good fit?

We’d love to hear from you! Send us your application by 11.3.2026 – but don’t wait too long as we will fill this role as soon as we find the right person. You can read more about our recruitment process on our Careers page. If you want to learn more about the position, reach out to Philipp Seidel (Product Marketing & Communications Lead) at [email protected].

Logistics

• This is a fixed-term position (until end of August 2027) to cover a maternity leave within our Product Marketing Team where you’ll report to our Product Marketing & Communications Lead and work closely with stakeholders across Product and Marketing.
• You’ll be headquartered in our sleek office in Berlin, Kreuzberg or Helsinki, Kallio.

Equal Opportunity Statement

At Holvi, we embrace diversity in all of its forms and foster an inclusive environment for all people to live their best work life. This is central to our mission of promoting a healthy balance in all things we do.

We're an equal opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.

We founded Holvi in 2011, in Helsinki. As self-employed people wading through oceans of paperwork, we noticed something funny going on – traditional banks were giving us the cold shoulder. Why not help ourselves? We asked. And so, with time and effort (and lots of coffee), we mastered small business finance – and Holvi was born.