Head of Marketing (m/f/d) - Berlin

Your Impact

In order to succeed with this mission, we are looking for a Head of Marketing to establish a strong brand and support growth acceleration. You will report directly to our founder and be responsible for building and leading a high-performing team with scalable processes in order to have significant business impact. Together with your team you will ensure an outstanding brand strategy and best-practice marketing techniques. As the leader of the team, you will also be supporting your team members with their development. This is a unique opportunity to lead a growing team in a new market and create a remarkable, top-notch brand at Patronus!

Your Mission

• Build and lead a high-performing marketing team, enabling personal and professional growth through strong mentorship and coaching
• Set and own the strategic direction for all marketing efforts – including brand, performance, content, and growth marketing
• Act as Patronus’ in-house performance marketing expert, driving innovation, launching new channels, and educating internal stakeholders
• Establish KPI-driven reporting structures and ensure full-funnel transparency – from lead generation to retention and LTV
• Define and implement scalable, data-informed marketing processes aligned with our business strategy and customer journey
• Own and evolve the SEO and content marketing strategy to strengthen inbound acquisition and organic visibility
• Drive hands-on execution of impactful campaigns across paid and organic channels, while fostering cross-functional collaboration with Product, BI, Sales, and Operations
• Champion a deep understanding of customer needs and market trends, integrating them into actionable, high-impact growth strategies

Your Talent

• 5–10 years of experience in B2C marketing, with a proven leadership track record in startup or scaleup environments
• Deep understanding of performance marketing, customer acquisition, and brand-building best practices
• Solid experience in SEO and content marketing, with a track record of improving organic traffic and inbound growth
• Background in lead generation or e-commerce, with a strong understanding of funnel optimization and conversion dynamics
• Strong analytical mindset and experience working with tools like Google Analytics, GTM, Salesforce, Webflow, and Figma
• Hands-on mentality with a pragmatic, solution-oriented approach to scaling teams and processes
• Collaborative leadership style – able to guide, empower, and inspire diverse teams
• Excellent communication skills and a visionary outlook on how to build a standout consumer brand
• Fluent in German (C1) and English (C1)

Our Offer

🎯 Your impact : You actively contribute to the development of a valuable product with real societal impact. Enjoy entrepreneurial freedom and the opportunity to scale—make your mark and take ownership of your business.

📚 Learning & Development : Through our Udemy learning platform, Career Framework, and regular feedback sessions and workshops, we support your personal and professional growth. You get to choose your hardware (Macbook or Lenovo), allowing you to tailor your workspace to your needs.

🏠 Mobility & Flexibility : Whether you work in our modern office with everything you need or choose to work from home up to two days a week, the choice is yours. You'll also benefit from a Job Ticket for your commute.

🧘 Wellbeing : With the Urban Sports Club membership and the Family & Friends Coupon for the Patronus watch, you ensure your fitness and the safety of your loved ones. In the first year, you receive 26 days of vacation, which increase by 2 days each year, up to a maximum of 30 days per year. Additionally, we provide you with plenty of snacks, drinks, and a breakfast corner in the office.

🙌 Company Culture : Our company culture is characterized by appreciation, team spirit, and open feedback. To promote this, we regularly organize company events, enjoy team activities, and offer you a Volunteering Day each year where you can give back to the community.

The simple way to live safely.

We are Patronus.

We are more than just a provider of smart emergency watches. We are true visionaries.

As a modern healthcare start-up from Berlin with strong investors behind us, we are determined to improve the everyday lives of elderly people around the world, to make it safer and more independent.

That's what we achieve with our revolutionary Patronus watch.

Although not recognizable as an emergency device at first glance, it enables users to call for help easily and immediately, anytime and anywhere. This way, we provide an extra dose of safety and we can save lives in the truest sense of the word. However, the Patronus watch itself is only the door opener to develop numerous other groundbreaking products to improve the lives of older people, their relatives and their caregivers. Our vision is to use the enormous possibilities of modern technology to provide the best possible healthcare for our customers. In this way, we contribute to making the healthcare system more effective - and ensure a life worth living.

Sounds like the perfect job for you?

We look forward to your application and to getting to know you!

At Patronus, we are an equal opportunity employer and are committed to fostering a diverse and inclusive workplace. We strive to create a friendly, safe, and welcoming environment for all our employees, regardless of ethnicity, gender, gender identity and expression, sexual orientation, disability and abilities of any kind, physical appearance, social background, marital status, age, or religion (or lack thereof).

In your application, we focus solely on your experience and motivation. You decide which additional information you want to share (e.g., photo, marital status, religion, gender, nationality, etc.). We value and treat all applications equally.

Even if you don’t meet 100% of the requirements, we still encourage you to apply.