Product Marketing & Campaign Manager

About ChapsVision

In just a few years, ChapsVision has established itself as a leading European player in Big Data and Artificial Intelligence. Our ambition: to enable companies and public organizations to leverage their data in a sovereign, secure, and intelligent way.

Since 2019:

• +€380M raised from Bpifrance

• 29+ acquisitions

• ~1,200 employees

• +1,000 major enterprise clients

• International presence: Canada, United States, Morocco, Belgium, Japan, Germany, …

• Member of French Tech Next40

What we are building:

• An AI suite dedicated to businesses: CRM, Marketing Automation, Unified Commerce, Analytics

• Sovereign solutions for strategic public sector players: defense, intelligence, cybersecurity

All of this is built on ArgonOS, our massive data processing platform, enhanced by Sinequa's RAG technologies.

Context

As the Product Marketing & Campaign Manager for the products you’ll oversee within the Agentic AI brand, you’ll play a key role in growing our business by building connections between our brand, our products, our sales teams, and our markets. You will be responsible for all product marketing for your products, including positioning strategy, go-to-market plans for new products, vertical market expansion, and the implementation of targeted marketing campaigns to drive adoption, retention, and growth.

You will report to the Global Marketing division.

Missions

Brand & Product Marketing

• Develop the marketing plan for products and serve as the primary point of contact for all marketing activities related to your products across multiple business lines.

• Define the positioning, value proposition, and key messages for our brand and product offerings.

• Conduct market, competitive, and customer needs analyses to identify “unmet needs,” “pain points,” and challenges, and generate insights to better promote and position products Develop sales support tools (battle cards, product sheets, pitch decks, KSPs, e-detailers, etc.).

• Lead product launches (go-to-market plans) in collaboration with the Product, Communications, Growth, and Sales teams. • Collaborate closely with Business Line stakeholders (experts, product, sales, customers) to refine messaging and positioning

• Collaborate with the Product team to share customer insights.

Campaign Management: Offline and Online

• Design, plan, and execute multichannel marketing campaigns (email, paid media, social media, events, etc.) aligned with the Business Line’s business objectives.

• Target different customer segments/personas with tailored messages.

• Work with the Content and Graphic Design teams to produce the necessary materials (landing pages, ads, articles, etc.).

• Measure campaign performance, analyze KPIs (lead generation, engagement, conversion, pipeline generated, etc.), and continuously optimize.

• Coordinate the production of specific content (white papers, emails, articles, videos, etc.).

• Ensure consistency of messaging across all channels: website, social media, email campaigns, and SEO.

• Work with the Sales Development teams to ensure alignment between targeting, messaging, and on-the-ground performance.

• Manage the associated marketing budget.

Technical Environment

• Excellent expertise in product marketing within a B2B, Tech/SaaS environment.

• Strong skills in managing marketing campaigns (strategy + execution).

• Solid understanding of B2B lead generation mechanisms

• Proficiency with marketing tools: CRM, marketing automation, analytics.

• Ability to translate technical features into clear customer benefits.

• Excellent writing skills in French and English (business level). German (business level) is a definite plus.

• Good knowledge of SEO, SEA, and social media challenges in a B2B environment

• Ability to manage multiple projects simultaneously with rigor and autonomy

• Excellent communication and team coordination skills

• Culture of performance measurement, results-oriented approach, and focus on ROI.

• Collaborative, proactive, and business-oriented mindset.

Candidate Profile

• Master’s degree (Bac+5) from a top business school – Communication

• 8 to 10 years of experience in Product Marketing, Campaign Management, or Growth Marketing, preferably at a tech, SaaS, or B2B company.

• High work capacity

• Proven experience in product launches, building compelling narratives, and generating a marketing pipeline.

• In-depth knowledge of B2B sales cycles and customer challenges.

• Strong project management skills and the ability to collaborate across Product, Sales, and Customer Success teams.

• Independence, attention to detail, creativity, and intellectual curiosity.

• Strong interest in innovative and dynamic environments

Diversity & Inclusion

ChapsVision is committed to inclusion and pledges to consider all applications based on each individual's skills and qualifications. For the sake of clarity, gender-neutral writing is not used in this posting. The terms used refer equally to both feminine and masculine genders.