Senior Performance Marketing Manager / Analyst (f/d/m)

Join femtasy and scale the future of female pleasure. Own Paid Social strategy, drive data-powered growth, and unlock new audiences while empowering millions to feel good.

femtasy is the first streaming platform for sensual audio stories & sexy sounds for women. We make women happy and inspire; simple as that. We stand for zest for life – female empowerment is in our DNA. Paid social is our single biggest growth engine. It's how most of our 1.8 million users first discovered femtasy. You'll own a medium to high 7-digit annual media budget, around 70% of it on Meta, and you'll be measured by blended ROAS and net-new revenue.

• You own and evolve our paid growth strategy for DACH & FR – with a clear focus on Meta and a medium to high 7-digit annual media budget – including budget planning and forecasting.

• You own the health and performance impact of our tracking set-up (Pixel + CAPI, Enhanced Conversions, TikTok API): you diagnose issues, specify fixes with clear acceptance criteria, and partner with Data & Engineering to implement. You can run a structured technical investigation and handle day-to-day GTM work independently.

• You lead structured experimentation and continuous optimisation across the full user journey, improving our key KPIs through data-driven decisions.

• You translate performance insights into clear creative direction – testing angles and iteration priorities – and actively fuel a high-velocity creative learning loop with our in-house creative team.

• You explore and validate new paid growth opportunities to diversify beyond Meta, while proactively managing performance risk.

• You partner with BI to deepen analysis quality and refine reporting frameworks that connect platform performance to business impact.

• You act as a senior sparring partner and mentor for our other performance marketing manager – with a genuine perspective to grow into a lead role.

What you bring – must-haves

• 5+ years in performance marketing with deep expertise in paid social, particularly Meta

• Experience with subscription business models

• A strong focus on sales campaigns, measured on revenue and ROAS

• You have personally managed monthly budgets of €700k+ – ideally €1M+

• You joined a consumer brand during its growth phase and helped scale it – you know what changes on the way up

• Hands-on experience implementing or adapting CAPI/Pixel tracking set-ups

• You have addressed attribution and incrementality challenges in practice

• Deep technical and analytical understanding, and the communication skills to work tightly with tech, data and creative teams

• Proficiency in English

Nice to have

• Experience in a regulated industry (health, finance, dating – you know how to grow where platforms set tight rules)

• First experience scaling TikTok and/or Google/YouTube alongside Meta

• You have drafted and scaled a multi-channel performance strategy

• You have automated campaign management or reporting

• German or Spanish

This is NOT for you if…

• Your background is mostly agency-side

• You mainly ran upper funnel/brand campaigns

• Your budgets stayed in the low six figures

• You joined companies only after they have scaled

• You prefer working far away from tech and creative teams

What we offer

A highly attractive package that fairly mirrors what is expected from you and the impact you’ll have on femtasy. €60–85k gross per year, depending on experience.

An inspiring, highly performance oriented company culture built on freedom, collaboration, open feedback and ownership – plus the trust and resources to bring your ideas to life. Check out 'radical candor' if you want to learn more about how we work.

A Healthy approach to taking a break . 26 holidays + unlimited recharging time on top for when you really need a break.

True flexibility . Remote (CET ±2h within Europe, ideally Germany or Spain – no relocation) or Berlin with two office days. 60% of our team is fully remote... and we bring everybody together for a week every 4 months to collaborate, connect, align, and have fun.

Personal professional growth . The possibility to learn and grow with team learning sessions, learning & development budgets, and internal trainings - did you ever hear of a company where every team member (from junior to C-level) has access to personal 1:1 sessions with a professional business coach?

Urban Sports membership (or alternatives), mobility and retirement plans, snacks & lunches, cooking together twice a month, office-garden BBQs – and the famous femtasy parties everybody keeps talking about for weeks (for real)

A team from four continents that sets its standards high (like really high) and believes in what we do

Impact & purpose. The chance to join a huge mission and purpose around female empowerment & gender equality!

‍♀️ Female-led and women-centric . We have a female-centric product, a female CEO & Founder... and >95% of our whole team identifies as women+.

How we hire – transparent and fast

No cover letter. The application takes 3 minutes.
Then: 1 intro call (35 min) → case study → technical interview with our Head of Performance Marketing → meet the team → values interview with our CEO. Target: an offer within 4–6 weeks of the first call. You will hear from us within 48 hours after every step – always.

femtasy offers equal opportunities for all and encourages applicants of all nationalities, genders, sexual orientations, religious backgrounds, gender identities, and people with disabilities to apply.