CRM Lead (W/M/D)

CRM Lead (m/f/d)

Berlin · Full-time

The role

Own the customer lifecycle marketing at every. You define the strategy, lead the team, and ship the work that turns first-time customers into long-term subscribers across all our markets. You have a passion for storytelling and marketing, and know how to combine creativity, customer insights, and data to create lifecycle experiences that drive engagement, retention, and long-term customer value.
A senior, hands-on leadership role with direct founder access and a clear mandate to build.

What you'll own

• Lifecycle marketing strategy end-to-end: onboarding, consumption activation, reorder cadence, churn prevention, win-back, loyalty.
• The CRM system : segmentation, flow architecture, A/B testing, multi-channel execution across email, SMS, WhatsApp, and physical mail.
• AI in execution : predictive models for timing, channel, and content; smart segmentation; AI-assisted design, copy, and translation. You treat AI as craft, not slideware.
• The team : two Senior CRM Managers and a CRM Intern. You set the bar, run the rhythm, develop their careers.
• Commercial accountability: retention and LTV translated into clear P&L impact.

About every

every is on its way to becoming the first consistent nutrition system — a subscription that handles the food question automatically, so eating well becomes the default rather than an effort. We combine 40+ years of food production expertise with the speed of a startup, operating across DACH and Benelux.

You're a fit if

• 7–10 years in CRM, lifecycle, or retention marketing , with 3+ years leading a team. Lifecycle has been your specialty.
• You've operated through a real scale-up phase at a digital (app) or physical consumer business. You know what breaks at €30M and again at €70M+, because you've been there.
• Deep Klaviyo fluency (or comparable enterprise ESP). Subscription stack experience is a plus.
• You read cohort curves, LTV charts, and churn-reason tables without help, and turn what you see into a sequenced roadmap.
• You have a strong sense for storytelling and brand-driven marketing, and know how to turn lifecycle moments into cohesive, emotionally resonant customer journeys.
• You've shipped AI in production CRM. Predictive models, generative content, automated translation pipelines.
• You think in systems, not campaigns and build operating rhythms.
• You give your team credit publicly and absorb blame privately.
• Fluent English. German a meaningful plus.
• Berlin-based

What we offer

• Real ownership from day one — the function, the team, the strategy.
• Competitive base salary and meaningful equity. Senior team members have skin in the game.
• A product worth working on and a brand with a genuinely distinct worldview.
• A high-energy office on the canal at Paul-Linke-Ufer in Kreuzberg.
• Urban Sports Club, subsidised Deutschland Ticket and a lot of very good food.

How to apply

Send us your CV and a short note covering:

1. The single most leveraged lifecycle initiative you've shipped, and what it delivered in CM2, LTV, or retention terms.
2. A retention or churn-save problem you solved that someone else had given up on.
3. Why this role, why now, why every.

Earliest start date and salary expectations welcome.

every is proud to be an equal opportunity employer. We're actively building a team that reflects the people we feed.