Marketing Lead / Product Marketing Manager

About the Role

This role covers two marketing opportunities at an early-stage B2B AI voice company: Marketing Lead and Product Marketing Manager. You will help turn a technical product into clear, compelling positioning and build marketing that supports growth across markets.

What You'll Do

• Develop positioning, messaging, and storytelling that make a technical product distinctive and easy to understand.

• Lead go-to-market launches for products, features, customer segments, and international markets.

• For the Marketing Lead focus, own marketing strategy, budget, KPIs, and pipeline impact, and build repeatable growth programs across organic and paid channels.

• Apply AI and automation tools to marketing execution, test new channels, and use experiments and data to guide decisions.

• Build and lead a marketing team while remaining hands-on, and create sales materials, case studies, customer stories, and product website messaging.

• Conduct competitive and market research and support expansion into markets such as the UK and US.

What We're Looking For

• For the Marketing Lead focus, at least 4 years of growth or marketing experience, including ownership of a marketing function and meaningful budget; for Product Marketing, at least 3 years of B2B product marketing experience.

• Experience in startups as well as a scale-up or larger organization, with a record of building new programs and scaling them.

• Strong positioning and storytelling skills, especially for technical products, plus experience with paid and organic growth channels.

• Comfort with AI and automation tools, KPIs, experimentation, and pipeline-focused measurement.

• Experience launching into new segments or international markets and, for the Marketing Lead focus, building a team while executing directly.

• A strong academic background and early-career consulting or comparable experience are preferred.

• Native or fluent German and professional fluency in English are required.

Compensation & Benefits

Base salary: €75,000 to €120,000 annually. Visa sponsorship is not available.

Location

On-site, five days a week in Berlin, Germany.