Group Head Media & Cooperations (gn)

Your mission

The Bikeleasing Group has evolved into a leading corporate group for employer benefits and mobility solutions. It comprises five specialized companies, including multi-benefit providers, leasing and insurance services, as well as retailers for refurbished bikes. With our continued profitable growth and ongoing expansion, we are on an exciting journey of technological transformation. We aim to set new standards to drive further growth and take the next step toward internationalization.
As Group Head of Media & Cooperations (gn) , you will take on strategic and operational responsibility for our paid offline media, events, trade fairs, partnerships, and market research across our brands: Bikeleasing, Probonio, and Bike2Future. You will lead an interdisciplinary team, develop cross-channel communication strategies, and shape the future of our media and partner landscape.

• You will have disciplinary leadership of a multidisciplinary team (media, partnerships, sponsorships, trade fairs and events, research).
• You will further develop the department’s strategy in close collaboration with executive management and marketing leadership, working cross-functionally with digital, communications, creative, product, and sales teams.
• You will advance media strategies and manage media agencies, including responsibility for media budgets, KPI tracking, and reporting.
• Together with your team, you will develop integrated media campaigns for B2B and B2C target groups based on campaign ideas and objectives.
• You will identify and develop strategic cooperation partners (e.g., in mobility, HR tech, insurance, sports, sustainability) with the goal of building a long-term partner network.
• You will also lead the market research division, including target group analyses, competitive monitoring, and customer insights, managing internal and external studies, conducting regular market and trend analyses, and providing data-driven decision-making support for marketing, product, and executive leadership.

Your profile

• You bring at least 7 years of relevant professional experience in media, marketing communications, strategic partnerships, or market intelligence
• You have a proven track record in managing integrated media plans and cross-channel campaigns.
• You possess strong partnering skills and a robust network in B2B or B2B2C environments
• A solid understanding of modern mobility solutions, HR tech, or employee benefits is a plus
• Your experience in team leadership, stakeholder management, and project ownership—combined with a structured, strategic mindset and strong execution skills—sets you apart
• You are fluent in both German and English, with excellent negotiation skills in both languages

Why us?

We live and breathe team spirit: YOU matter to us. Every day, our dynamic and constantly growing team achieves great things—and we want you by our side.
What we offer you:

• Be part of our growth journey and help shape the future—your ideas and drive can make a real impact.
• Pure office work? Not necessary. Thanks to our hybrid work culture, you’ll enjoy full flexibility. For this role, just one monthly business trip is sufficient.
• As a special extra, you’ll receive a €50 monthly voucher that you can redeem flexibly with over 100 partners—such as Urban Sports, MediaMarkt, Kaufland, Lidl, gas stations, and many more. And on your birthday, we’ll top it up with an additional €60 voucher as a gift!
• You’ll be equipped with high-quality tech to ensure you can work efficiently and comfortably.
• In addition to attractive company pension benefits, we also offer capital-forming payments.
• Naturally, you can lease up to two bicycles or e-bikes through us as your employer.

We see diversity as a strength and enrichment for our team. That’s why we welcome all applications and especially encourage people with disabilities or other challenges to apply.