Senior Lifecycle Marketing Specialist

Millions of people across Europe are looking for better ways to build long-term wealth. We're building the platform that makes it possible.

As our Senior Lifecycle Marketing Specialist, you'll turn customer data into lifecycle experiences and help us drive lifetime value across multiple markets. If you’re excited about making investing more accessible, we'd love to hear from you.

What you'll do

As our Senior Lifecycle Marketing Specialist, you’ll solve the challenge of turning customer data and triggers into meaningful, high-impact lifecycle experiences that drive engagement, retention, and lifetime value across multiple markets. Your focus will be owning lifecycle marketing end-to-end, which means designing and building trigger-driven journeys, optimizing performance through experimentation and analytics, and scaling reliable, compliant, multi-language lifecycle systems. You’ll work closely with Product, Data, Engineering, Legal, and Customer Support to deliver customer-centric lifecycle programs that support Mintos’ growth and long-term investor value.

You will:

• Own Braze as the primary lifecycle platform, including Canvas, Product Catalogs, advanced Liquid personalization, and reporting

• Design, launch, and iterate marketing and transactional lifecycle journeys across activation, engagement, retention, and reactivation

• Define and own lifecycle KPIs, dashboards, and reporting to track journey health, performance, and incrementality

• Plan and run A/B tests, holdouts, and experimentation frameworks, translating insights into clear recommendations

• Ensure lifecycle communications are scalable, well-documented, compliant, and effective across multiple languages and markets

• Act as the internal expert and strategic partner for lifecycle marketing, influencing roadmap priorities and growth initiatives

Your professional skills and background

Must-haves

• 4+ years of experience in CRM, lifecycle, engagement, or retention marketing roles

• Hands-on experience with Braze or a comparable automation-heavy CRM platform

• Strong analytical skills, with the ability to define KPIs, measure incrementality, and turn data into actionable insights

• Proven ability to own complex lifecycle systems end-to-end, from strategy and build to launch and optimization

• Experience operating multi-language lifecycle programs in an international environment

• Fluent English (additional languages are a plus)

Nice-to-haves

• Experience with fintech, investments, or regulated industries

• Background in marketing analytics, experimentation, or data-driven growth

• Familiarity with customer data models, event-based tracking, and collaboration with data engineering teams

What we offer

💸Competitive salary and stock options. Your experience and contribution matter, and we reflect that in fair compensation. You’ll also receive equity so you can share in the value you help create.

🤹Flexibility that fits real life. We understand how important it is to stay connected with colleagues while having the opportunities to work remotely. Come to the office to collaborate and be productive side by side, work from home when you need to, and spend up to three months each year working from another country.

🌴Generous vacation policy. Rest and recovery are essential. We don’t limit vacation to the minimum required by law. Take the time you need to recharge and come back refreshed.

🧠Learning and growth. An annual €1,200 learning budget to support your professional and personal growth. Whether you want to explore something new or deepen your expertise, we’ll support you along the way.

☕Very well-equipped office. Comfortable environment matters. When in the office, enjoy the parking, showers, kitchen with snacks and drinks, massage chair, nap room and others.

Proud to be recognized for fairness
Mintos was recognized by Figure Baltic Advisory for fairness and equality in compensation and representation, achieving 3rd place in 2025.

International team of 170+ people from 17+ countries

Join a diverse team where different perspectives and experiences are valued. We work across Europe, share ideas openly, and collaborate to solve meaningful challenges together.

Mintos is an equal opportunity employer. We're committed to building a diverse team and creating an inclusive workplace for everyone. If you need accommodations during the interview process, contact us at [email protected].