(Senior) CRM & Automation Manager (w/m/x/d)

Join the ride!

Your mission is to run the daily heartbeat of our user communication while constantly making it smarter. You take full ownership of our weekly campaigns and ad-hoc promotions, using that hands-on execution as the foundation to scale our personalization and upgrade our targeting logic.
In short
You run our weekly campaigns and use Braze, data, and AI to make them highly personalized.

Your Responsibility

• Campaign Excellence: You own the end-to-end execution of our ad-hoc communication, including weekly newsletters and seasonal promotions across Email, Push, and In-App.
• Technical Ownership: You act as a power user for Braze, leveraging Liquid logic and maximizing the potential of new channels like Braze Content Cards.
• AI & Personalization: You implement AI-driven workflows to automate and scale user personalization, moving us from manual segment-building to automated, individual relevance.
• Scaling Experimentation: You design and run systematic A/B and multivariate tests to optimize user engagement and drive CLV.
• Transactional System Management: You are responsible for the technical maintenance and monitoring of our transactional systems to ensure critical user communication is reliable and optimized.

Your Experience

• Experience: You bring 4+ years of experience in CRM and Marketing Automation, ideally in a fast-paced, app-based B2C environment
• Technical Skills: You have a working knowledge of SQL for data extraction and segmentation. You have a solid understanding of HTML/CSS and Liquid logic.
• AI-Affinity: You have a proven interest in AI tools and know how to integrate them into marketing workflows to increase personalization efficiency.
• Data Mindset: You love data and testing. You don’t just "send" campaigns; you analyze, iterate, and optimize based on clear KPIs.
• Communication: You are fluent in English (German is a strong plus).

Benefits

• Mobility: Choose between monthly MILES credits or the Deutschlandticket.
• Fitness: Enjoy a subsidized Urban Sports Club membership for your physical and mental well-being.
• Discounts: Access 1,500+ providers for discounts on sneakers, theater visits, and more.
• Home Office: Enjoy the flexibility of working from our office in Berlin and from home.
• Retirement: Secure your financial future with our attractive pension plan.
• Growth: We prioritize personal development through knowledge sharing and training opportunities (with the support from our HR Team and the Team Leads).
• Social Impact: We dedicate a portion of our revenue to support regional social projects, actively contributing to the well-being of society and the environment. #milescharity