Marketing Manager (Retail)

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we're building the delivery of (almost) everything and you'll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn't always easy, but it's definitely exciting. Here you'll learn more, build more, and ship more than in most other companies. You'll be challenged a lot, but also have a lot of fun on the way. So, if you're a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

Wolt is one of Europe's fastest-growing tech companies, on a mission to make cities better places to live by building a platform that connects people with the best of their neighborhoods—whether it's food, groceries, or retail. Operating in over 25 countries, Wolt's success is driven by a deep focus on customer experience, local relevance, and a culture that empowers people to take ownership and make an impact.

In Germany, our marketing team is made up of talented, passionate, and impact-driven professionals working across brand, growth, retention, and partnerships marketing.

This role, Marketing Manager for Retail and Non-Grocery Partnerships , sits at the intersection of marketing and commercial strategy. You'll define how we work with national and international retail partners from a marketing perspective—leading co-branded campaigns, shaping scalable frameworks and unlocking long-term growth for Wolt.

What you'll be doing

We're looking for an experienced marketing leader to take full ownership of our Non-Grocery Retail Partnerships Marketing function in Germany. Your mission: build and lead a strategy of how marketing for non-grocery partners should be done in Germany in collaboration with local and global marketing teams and commercial teams. You'll shape how we work with strategic enterprise partners from a marketing perspective—aligning on shared business goals, delivering measurable impact through co-marketing initiatives, and creating long-term value through a repeatable and data-informed approach. Additionally you'll lead the planning and execution of our most important non-grocery retail occasion campaigns, closely aligning our regional approach to Wolt's global approach.

This role is crucial to Wolt Germany's growth strategy and requires a balance of strategic thinking, cross-functional leadership, and hands-on campaign expertise. You will report to the Head of Regional New Verticals & Partnerships Marketing.

Day-to-day in this role, you'll:

Strategic Leadership & Framework Development

• Update, build, and lead Wolt's marketing approach to strategic enterprise partnerships.
• Define a scalable operating model, including goal-setting frameworks, partner segmentation, reporting, and co-marketing processes.
• Identify and activate high-impact marketing opportunities that align with commercial strategy and partner priorities.

Campaign Development & Execution

• With the wider local marketing team, develop and roll out full-funnel 360° campaigns across paid media, OOH, CRM, and in-app channels.
• Create co-branded initiatives and promotional concepts tailored to partner goals and customer behavior.
• Prioritize and manage budgets to maximize performance and ROI.

Cross-Functional & Partner Collaboration

• Work closely with commercial, account management, and sales teams to align on partner strategies, timelines, and deliverables.
• Build trusted relationships with senior marketing stakeholders on the partner side to shape and deliver joint marketing plans.
• Provide internal enablement (e.g., toolkits, briefs, and guidance) to scale high-quality partner marketing across markets.

Brand, CRM & Customer Experience

• Ensure that partner brand identity is well-represented and consistent within the Wolt app and across campaign assets.
• Collaborate on CRM, co-branding, and cross-promotion initiatives to engage users and drive conversion.
• Support messaging development and oversee execution across email, push, pop-ups, and incentive campaigns.

Insights, Reporting & Playbook Creation

• Analyze campaign and channel performance to assess impact, improve outcomes, and optimize spend.
• Deliver regular performance reporting to internal and external stakeholders.
• Systematize learnings into playbooks that can be scaled across other strategic partnerships.

Our humble expectations

• Tenor experience in the marketing space. Proven track record as a marketing or campaign manager with a wide toolbox within marketing. Commercial understanding of the platform business model is a must.
• Hands-on mindset with the ability to both strategize around the retail category, grocery segment, and marketing efforts, but also execute and make campaigns come to life.
• Proven analytical approach when using data to design, develop and execute campaigns and strategies.
• Experience from working across print, offline, online and CRM marketing channels. You have managed media and promotion budgets before.
• You're used to working across multiple stakeholders, from planning campaigns with partners to internal stakeholders, to agencies, and have the communication and project management skills for effective stakeholder management.
• You are a self-starter, reliable team player with the ability to deliver results on time and successfully manage multiple projects simultaneously.
• You have excellent interpersonal skills and are great at influencing stakeholders to cultivate mutually beneficial relationships.
• You have a proactive mentality - an independent thinker who can work with limited guidance but can deliver a successful outcome through grit and determination
• Prior experience in a fast-moving environment with a strong focus on achieving targets and getting things done.
• Fluent/Native in both German and English (written and spoken) – this is essential for working with our local partners and internal teams.

What we offer

• Exciting Challenges: You'll be at the forefront of building the new vertical strategy at Wolt and creating marketing strategies for our partners, facing dynamic and engaging challenges in a fast-paced environment.
• Impactful Work: Your efforts will directly contribute to the success of our partners, helping them drive sales, attract new customers, and strengthen their awareness within the Wolt platform.
• Professional Growth: Joining a team of marketing experts, you'll have opportunities for career development and skill enhancement while staying at the cutting edge of digital marketing and analytics.
• Collaborative Environment: You'll work closely with external stakeholders, agencies, and cross-functional teams, fostering collaboration and innovation in achieving common goals.
• Competitive Compensation: We offer a competitive salary and benefits package, ensuring your dedication and expertise are rewarded appropriately.
• Dynamic Culture: Join a company known for its innovative and forward-thinking culture, where adaptability and strategic thinking are highly valued.
• Immediate Impact: Begin your role as soon as possible, making an immediate impact on our restaurant partners and the Wolt platform.
• Flexible working hours & hybrid model
• Dog-friendly office culture.

Next steps

If you're excited about working in a high-growth environment, taking ownership, and being part of an ambitious team, click below to apply and get the conversation started!

Along with a competitive salary and benefits, you will also be eligible for:

• Opportunity to be part of building something exceptional in an international environment
• Lots of learning and growth in a globally scaling tech company

After submitting your application, our Talent Acquisition team will review your profile. If it looks like a good fit, you'll go through a few rounds of interviews with the hiring manager, team members, and assignment (case study). The process is designed to be transparent, efficient, and give you a real feel for life at Wolt.

Please note that we do not accept applications sent by mail . You should submit your application through our careers website!

Our Commitment to Diversity and Inclusion

We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.