Working Student (f/m/d) - SAP Signavio Product Marketing

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How ? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Curious about how storytelling and strategy shape the future of business transformation? Ready to dive into the fast-paced world of Product Marketing while still at university? Let’s talk!

What you'll do

At SAP Signavio Product Marketing, we’re on a mission to turn complex topics like BPM, Process Mining, and the latest tech trends—including AI—into stories that resonate and help businesses transform for the better. As our working student, you’ll become part of this exciting journey:

• Help craft engaging marketing content—from blog posts and sales decks to videos and event materials—that explains how SAP Signavio solutions create business value.
• Support launch activities and go-to-market initiatives for our product innovations, including new capabilities powered by emerging technologies like AI.
• Assist in coordinating internal and external enablement sessions, making sure our teams and customers stay ahead of the curve.
• Keep our content libraries and marketing resources organized,
  accessible, and sparkling clean.
• Collaborate with colleagues across marketing, product management, sales, and customer success to ensure consistent messaging and impactful storytelling.
• Analyze campaign results and marketing metrics to spot opportunities for improving our approach.
  This is your chance to get hands-on experience in how global B2B SaaS marketing works, all while exploring how innovation is shaping the future of business.

What you bring

• Enrolled Master’s student (f/m/d) at a university or university of applied sciences, preferably in Marketing, Business Administration, Information Management, or a related field and your studies extend beyond the first half of 2027.
• Strong analytical and structured thinking skills, with the ability to quickly grasp new topics and concepts.
• Excellent communication skills and the ability to engage with internal stakeholders effectively.
• Experience in content creation, marketing, or sales-related activities is a plus.
• Knowledge of B2B SaaS, Business Process Management, or Process Mining is advantageous.
• Team player with a proactive and problem-solving mindset.
• Fluent in English; German is a plus.

Meet your team

SAP Signavio Product Marketing is the creative engine behind how we position our solutions in the BPM and Process Mining markets. We translate features into benefits, complexity into clarity, and insights into stories that drive customer success. From shaping market strategies and sales plays to creating captivating content and analyzing performance, we keep our finger on the pulse of business transformation.

If you’re ready to explore how marketing fuels innovation—and have some fun along the way—apply now and join us in transforming how businesses run!
Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages.

This is a SAP global, strategic, paid working student position that provides students with opportunities to find purpose in their careers.

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected].
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Requisition ID: 430447 | Work Area: Solution and Product Management | Expected Travel: 0 - 10% | Career Status: Student | Employment Type: Limited Part Time | Additional Locations: #LI-Hybrid